Senior Marketing Analyst – SAS / SQL

Recruiter
Aspire Date Recruitment
Location
Twickenham
Salary
£42000 - £47000 per annum, Benefits: bonus & benefitstxtSalaryFrom=42000
Posted
16 Jul 2017
Closes
15 Aug 2017
Contract Type
Permanent
Hours
Full Time
Job Title:                            Senior Marketing Analyst – SAS / SQL
Location:                            Twickenham
Salary:                                £42,000 - £47,000 + bonus and benefits

Our client, a leading energy provider is looking for a Senior Analyst to join their CVM Marketing team at their offices based in Staines

As a Senior Analyst you’ll be the go to person for CVM activities performance and KPIs aggregating and consolidating MI, Marketing Effectiveness and other data sources into a single narrative.

Key Responsibilities:

- Responsibility for impact assessing and sizing opportunity for new CVM activities working closely with finance, CRM operations and Insight teams.
- Build, maintain, and interlock CVM forecast throughout the planning process including conversion of gains and losses targets into customer and contact targets working with other functions – mainly sales, marketing and finance.
- Liaise closely with Marketing Effectiveness team to set campaigns/BNA/other CVM activities performance criteria and run investigations into performance/ drivers / variances to plan.
- Report on the impact and effectiveness of targeted activities on the commercial targets – impact on Acquisition, Growth, Churn, Engagement, and Loyalty.
- Identify value growth opportunities, value eroded over time and various other longer trends which can be acted upon strategically and or tactically by UK Home.

Key Requirements:

- Strong data analytical skills to interpret data and produce insight in order to understand opportunities, challenges and potential risks.
- Familiarity with modelling, analysis, simulation and optimisation tools
- Capacity to innovate and think creatively with data and to understand what is – and what is not – possible with any data sets.
- Technical skills in SAS, SQL, Hadoop & advanced user of Excel and PowerPoint.