Subscription Marketing Manager- Up to £48K

Recruiter
Honor Search Ltd
Location
Hammersmith, London
Salary
38000.0000
Posted
14 Jul 2017
Closes
13 Aug 2017
Contract Type
Permanent
Hours
Full Time

An exciting opportunity has arisen for an experienced Subscription Marketing Manager (B2B) to join a leading provider of advanced knowledge services and thought leadership to the retail banking and consumer financial services industry.

The successful candidate will:

• Create and drive all marketing & PR activities including direct, digital, communications, inbound and social media.

• Deliver a B2B marketing strategy to support ambitious growth plans across many business units, products and markets.

The ideal candidate will be an experienced pro-active subscription marketing professional with a strong work ethic focused on achieving results.

Previous experience in banking/financial services or a related sector and B2B marketing experience is desirable but not essential.

The role:

The Subscription Marketing Manager (B2B) will be a pro-active marketing professional with endless energy and a passion for achieving results. They will have a clear understanding on exactly who the target market is for each business unit and product and will deliver the right marketing strategy focused on profitability. He/she will be expected to proactively manage all marketing activities from direct, digital, communications, inbound and social media. He/she will lead the marketing team to deliver a marketing strategy to support ambitious growth plans.

The responsibilities:

o Develop creative and strategic campaigns for each product/service offering and for the company as a whole, including channel positioning, messaging and segmentation

o Website development and content management - responsible for the day to day running of the websites, including updating and management of the front-end customer interfacing website and ensuring consistent website functionality

o Working with the Business Unit Heads to develop and implement content that drives traffic, leads and pipeline

o Analysing website performance and digital marketing activity

o Social Media - manage all social media channels along with the COO

o CRM strategy & systems development including responsibility for the maintenance of the CRM software & providing training where required

o Project management

o Ability to give input into product, pricing and packaging

o Team management and participation

o Create appropriate marketing collateral for products & campaigns

o Brand & PR positioning & management

o Develop market intelligence on the competitive landscape, new market and product opportunities.

o Develop the annual marketing plan for the company including campaigns, digital marketing, brand recognition, and budget management

o Work closely with the COO and Business Unit Heads to develop appropriate marketing strategies and campaigns to support their goals

o Develop and implement e-mail automation marketing campaigns end-to-end, from concept through to design, build and implementation and follow up with post-campaign analysis

o Report on marketing activities and to the COO and senior management team

o Ad-hoc tasks and projects as requested by the Chairman and COO.

o Promote and run monthly webinars

The person:

o Experienced marketing professional with a minimum of 5 years relevant experience. Demonstrable experience in successfully creating and executing marketing campaigns

o Extensive knowledge of CMS, HTML5 and E-mail marketing tools (Campaign Master and Active Campaign)

o Proven SEO, PPC, SEM, Content Marketing, Social & internet marketing skills and brand building experience and understanding of online analytics services such as GoogleAnalytics

o Portfolio to demonstrate work

o Self-starter with the ability to work on own initiative.

o Strong organisational and project management skills

o Strong work ethic and ability to meet deadlines consistently.

o Exceptional written and verbal communication skills

o Experience in subscription marketing with implementation of email automation campaigns is definitely a plus

o Experience in marketing automation and lead management using CRM and email marketing tools is essential. Experience in Salesforce, Campaign Master, Active Campaign, Lead Forensics or equivalent systems is desirable

o Excellent communicator, strong interpersonal skills, good project management skills and committed to being a valuable member of a growing team.

o Experience in the Financial services industry is desirable

o Global perspective

o Eligibility to work in the EU.