Subscription Marketing Manager- Up to £48K

Honor Search Ltd
Hammersmith, London
14 Jul 2017
13 Aug 2017
Contract Type
Full Time

An exciting opportunity has arisen for an experienced Subscription Marketing Manager (B2B) to join a leading provider of advanced knowledge services and thought leadership to the retail banking and consumer financial services industry.

The successful candidate will:

• Create and drive all marketing & PR activities including direct, digital, communications, inbound and social media.

• Deliver a B2B marketing strategy to support ambitious growth plans across many business units, products and markets.

The ideal candidate will be an experienced pro-active subscription marketing professional with a strong work ethic focused on achieving results.

Previous experience in banking/financial services or a related sector and B2B marketing experience is desirable but not essential.

The role:

The Subscription Marketing Manager (B2B) will be a pro-active marketing professional with endless energy and a passion for achieving results. They will have a clear understanding on exactly who the target market is for each business unit and product and will deliver the right marketing strategy focused on profitability. He/she will be expected to proactively manage all marketing activities from direct, digital, communications, inbound and social media. He/she will lead the marketing team to deliver a marketing strategy to support ambitious growth plans.

The responsibilities:

o Develop creative and strategic campaigns for each product/service offering and for the company as a whole, including channel positioning, messaging and segmentation

o Website development and content management - responsible for the day to day running of the websites, including updating and management of the front-end customer interfacing website and ensuring consistent website functionality

o Working with the Business Unit Heads to develop and implement content that drives traffic, leads and pipeline

o Analysing website performance and digital marketing activity

o Social Media - manage all social media channels along with the COO

o CRM strategy & systems development including responsibility for the maintenance of the CRM software & providing training where required

o Project management

o Ability to give input into product, pricing and packaging

o Team management and participation

o Create appropriate marketing collateral for products & campaigns

o Brand & PR positioning & management

o Develop market intelligence on the competitive landscape, new market and product opportunities.

o Develop the annual marketing plan for the company including campaigns, digital marketing, brand recognition, and budget management

o Work closely with the COO and Business Unit Heads to develop appropriate marketing strategies and campaigns to support their goals

o Develop and implement e-mail automation marketing campaigns end-to-end, from concept through to design, build and implementation and follow up with post-campaign analysis

o Report on marketing activities and to the COO and senior management team

o Ad-hoc tasks and projects as requested by the Chairman and COO.

o Promote and run monthly webinars

The person:

o Experienced marketing professional with a minimum of 5 years relevant experience. Demonstrable experience in successfully creating and executing marketing campaigns

o Extensive knowledge of CMS, HTML5 and E-mail marketing tools (Campaign Master and Active Campaign)

o Proven SEO, PPC, SEM, Content Marketing, Social & internet marketing skills and brand building experience and understanding of online analytics services such as GoogleAnalytics

o Portfolio to demonstrate work

o Self-starter with the ability to work on own initiative.

o Strong organisational and project management skills

o Strong work ethic and ability to meet deadlines consistently.

o Exceptional written and verbal communication skills

o Experience in subscription marketing with implementation of email automation campaigns is definitely a plus

o Experience in marketing automation and lead management using CRM and email marketing tools is essential. Experience in Salesforce, Campaign Master, Active Campaign, Lead Forensics or equivalent systems is desirable

o Excellent communicator, strong interpersonal skills, good project management skills and committed to being a valuable member of a growing team.

o Experience in the Financial services industry is desirable

o Global perspective

o Eligibility to work in the EU.