Marketing & Direct Mail Manager - Travel & Tourism

Newmarket Promotions
Wallington, Surrey
14 Jul 2017
13 Aug 2017
Contract Type
Full Time

An excellent opportunity has arisen for an experienced and enthusiastic Marketing & Direct Mail Manager to join our busy, fast paced Marketing team within the award-winning Newmarket Group - one of the UK's largest independently owned specialist tour operators! We look after literally tens of thousands of customers each year sending them to a wide range of destinations throughout the UK, Europe and worldwide.

A key aspect of this role will be to take control of the development and implementation of Newmarket Holidays Marketing & Direct Mail strategy alongside the Marketing Director. You will develop and manage all direct marketing activities (including email) to expand product sales and ROI among targeted customers and setting benchmarks to measure the impact of these activities reporting on key metrics to senior management. With your brilliant management skills you will mentor and develop Marketing team members and use your knowledge of direct marketing to engage, retain and grow our customer base and enhance their consumer experience.

Your excellent interpersonal and clear communication skills will enable you to work with a number of colleagues outside of the Marketing team (e.g. Sales, Product, e-Commerce, Tech, PDC) and external bodies (e.g. newspaper partners, mailing houses, postage brokers and printers).

Key accountabilities of this role include:

  • To develop and implement marketing and direct marketing strategies for the Newmarket Group, ensuring it complements the overall company strategy
  • To manage the overall direct marketing budget and prepare financial reports for Senior Management
  • To plan, manage and execute multiple direct marketing campaigns to our own database of customers across a variety of media and channels within agreed budgets to increase sales
  • To set creative briefs and oversee the content, creative and functional design, and production of direct mail items, other more general marketing literature, emails, trade literature in collaboration with the Travel Agency Team, and many key holiday brochures
  • To create, copy edit and proof original messaging for direct mail and email, and when necessary for general marketing items, to ensure coordinated text across channels
  • To oversee print, postage and production briefing and purchase across all campaigns
  • To utilize database marketing knowledge to analyse programme results to provide recommendations for next steps/roll outs
  • To liaise with the Marketing Director and Product Teams to agree objectives and targets
  • To build strong relationships with a range of external suppliers and internal contacts and teams to ensure campaign delivery is on strategy, on time and to budget
  • To report, interpret and analyse marketing data and performance results; collate and present results, trends and analysis for each direct marketing activity to Senior Management
  • To monitor competitor direct marketing activity to ensure the Newmarket Group keeps up-to-date with best practice and developments and pioneer new testing to support financial objectives
  • To lead, mentor and develop marketing team members with their knowledge, skills and execution of email and print marketing
  • To help drive brand awareness within our sector of the travel market.

To be considered for this role, you must:

  • Have knowledge and experience of delivering multi-channel direct marketing campaigns and of originating and managing direct mail projects
  • Have experience of B2C email marketing
  • Have excellent knowledge of data driven marketing techniques and customer segmentation
  • Have brochure production expertise
  • Have direct marketing budget management experience
  • Have an excellent understanding of buying post, fulfilment and print and managing campaigns and suppliers in these three areas
  • Have good relationship and people management skills
  • Have excellent communication, influencing and negotiating skills both face-to-face and over the telephone
  • Have proven project management skills for end-to-end planning and delivery of campaigns with high attention to detail
  • Have experience of managing conflicting and changing priorities, multi-tasking, working under pressure to strict deadlines and problem solving
  • Have good numeracy to analyse campaign data, results and trends for ROI, optimisation and testing to increase performance and decide future activity
  • Be a strategic thinker with an analytical mind-set but with a creative flare (to execute engaging and innovative direct marketing campaigns)
  • Have the ability to write creative sales and marketing messages
  • Have strong proof reading skills
  • Have strong computer skills, especially MS Excel

Staff incentives and benefits:

  • 20 days annual leave per year increasing by a day after 5-years to a maximum of 25 days
  • 8 paid Public/Bank Holidays each year
  • Contributory pension scheme (subject to auto enrolment of staff member)
  • Cycle to work scheme
  • Discounted gym membership
  • Free eye test and contribution towards VDU use only prescription
  • Interest free season ticket loan
  • Salary sacrifice Childcare voucher scheme
  • Staff discounts - Newmarket holidays (15-50% dependent on product)
  • Staff discounts - West End theatre shows, royal events and concerts etc
  • Training and development
  • Travel Zoo Voucher Deals
  • Up to 2 extra days holiday entitlement in each calendar year when travelling on a Newmarket holiday
  • Work-Life Balance/ flexible working arrangements

The hours are 35 per week, Monday-Friday and based at our Head Office in Wallington, Sutton.