Digital Marketing Executive

Recruiter
Michael Page Digital
Location
City of London, London
Salary
40000.0000
Posted
14 Jul 2017
Closes
13 Aug 2017
Contract Type
Permanent
Hours
Full Time

I am working for a leading global investment bank who are looking to hire a Digital Marketing Executive into their thriving digital tream in London.

Client Details

Despite being a prestigious private bank, this business operate in an innovative and dynamic way where creativity and digital progress is at the heart of their decision making. They are in the process of building out their digital function and are looking for an experienced Digital Marketing Executive to join their team in the city of London.

Description

Roles and responsibilities of the Digital Marketing Executive:

This role delivers core digital marketing activity within Private Bank, contributing to the achievement of marketing and business objectives, focusing primarily on Acquisition and Engagement.

  • Manage updates to the Private Bank area of the website, ensuring seamless delivery and execution
  • Suggest, gain sign off for, and implement onsite optimisations, working closely with the digital lead
  • Produce and edit marketing emails working closely with the digital marketing manager
  • Own production of online collateral such as display banners, working closely with our agency partners
  • Assists in the delivery of digital marketing activity across the wider Private Bank, including Channel Islands, Structured Property Finance and Private Capital
  • Works closely with digital marketing manager and digital lead to ensure that all digital acquisition and engagement activity is aligned and delivers against business objectives
  • Collaborates with teams across Private Bank and the wider group to deliver against Private Bank marketing and business objectives
  • Tracks, reports on and optimises all owned activities & supports on the tracking & reporting of digital marketing activities across the team
  • Ensures all collateral updates receive full due diligence including compliance, business and marketing sign off
  • Work closely with wider marketing team to measure and report on digital marketing activity

Website & SEO

  • Liaises with teams across Private Bank to make essential website updates. Ensures full process is followed and that updates are made in a timely manner, are fully compliant, have received full sign off from the business and Head of Marketing, and that necessary tracking mechanisms are in place
  • Devises and suggests website optimisations which will make a significant contribution to the achievement of Private Bank marketing and business objectives, in particular lead generation
  • Consults on and delivers website updates and optimisations across the wider Private Bank, including Channel Islands, Structured Property Finance and Private Capital
  • Implements SEO optimisations onsite, working closely with digital team and Group Content Team
  • Makes recommendations for onsite and SEO optimisations and runs them through the end to end process of sign off, delivery, and measurement

Email

  • Collaborates with wider Private Bank marketing team and digital marketing manager to produce, edit and send emails, ensuring seamless delivery which is on time and on brief
  • Works closely with the digital marketing manager and Group marketing team to ensure that industry best practice is always followed
  • Assists in the delivery of emails in other Private Bank team areas such as the Product Team, consistently meeting or exceeding stakeholder expectations

Display

  • Working with digital lead and agency partners to deliver display prospecting and retargeting activity
  • Collaborates with agency partners and the wider marketing group, as well as making use of in-house systems, to create on brand, fully compliant display banners
  • Ensures all activity is fully tracked and works with digital lead and agency partners to optimise activity, taking a test and learn approach

Profile

Who we are looking for:

  • Looking for someone who has experience working within financial services or professional services or for a luxury brand
  • Strong work ethic, motivated to drive performance and continually looking to raise the bar
  • Works well under pressure, creates agile working practices in an environment of complexity and ambiguity
  • Flexible team player, able to work across and support multiple teams
  • Strong stakeholder management and influencing skills
  • A cultural fit , happy to work in an autonomy in a fluid, fast paced environment.

Job Offer

Competative salary and benefits package