SEO Content Manager

London, South East England
14 Jul 2017
13 Aug 2017
Contract Type
Full Time

SEO Content Manager

Team: SEO, Performance Marketing

Location: London

Salary: £38,000-43,000 per year

Application deadline: Wednesday 9th August 2017

Job Openings: 1

Trainline is an innovating web based travel business focused on helping its customers make smarter journeys every day, saving them money and hassle. Being highly visible in search engines is critical to the success of Trainline

We’re looking for a SEO Content Manager to join our expanding SEO team. This role is responsible for driving the performance and growth of Trainline in international markets working alongside your colleagues in PR/Social, PPC, Affiliate and CRM. The role is a hybrid content development and inbound marketing role aimed to increase the visibility of Trainline in major search engines.

The role requires applicants with a passion for digital marketing, content and creative thinking who can generate ideas for increasing the web presence of the UK’s largest train ticketing business.

What you'll be doing:

  • Work together with the Head of SEO to create content strategies, implementation plans and campaigns to meet our business objectives and KPIs to maximise ROI.
  • Develop content strategies, project plans and campaigns that meet business KPIs and maximise ROI potential.
  • Responsible for the day-to-day running of the SEO content team.
  • Responsible for the acquisition or creation, uploading and maintenance of online content (multi-country, multi-lingual sites).
  • Proactively lead innovative digital content solutions and build fantastic working relationships with colleagues in other disciplines within the business, including paid channels, to ensure an integrated approach content campaigns.
  • Develop the content team and pro-actively lead strategic direction of the content, operational excellence and providing quality control to ensure content is developed in line with brand guidelines.
  • Engage with third parties to determine content opportunities and customer needs.
  • Support the Head of SEO to plan and develop the global content strategy, style and appearance of digital media.
  • Evaluate the customer experience throughout channels and touch points.
  • Monitor and compile internal updates on industry and relevant technology changes for wider stakeholders.
  • Build/implement robust dashboards for monitoring and reporting on content performance that is suitable for the c-suite through to more in-depth insights for the SEO team to implement.
  • Inspire, manage, motivate, coach and engage the team to deliver on the business and personal objectives set.
  • Support and develop direct reports with their own 12-month objectives that contribute to business and self-growth
  • Responsible for management of time and productivity of all team members, including establishing and managing regular status meetings to discuss challenges, projects and opportunities.
  • Optimise Trainline landing pages to match the searches within your local market.
  • Create and post blog content, landing page copy and occasional social media posts for the UK and Europe.
  • Develop ideas for socially shareable content, to distribute on blogs, social media and external websites.
  • Checking content and copywriting for local accuracy, readability and effectiveness.
  • Update media using Photoshop, Illustrator or other appropriate editing software that follows brand guidelines.
  • Use keyword research tools to optimise SEO-specific web pages.
  • Monitor competitor performance in local search engines and feedback insights into your localised marketing strategy.
  • Monitor ranking performance for key search terms across markets.

What you'll bring:

  • 5+ years’ experience in SEO.
  • Google Squared or similar industry training/qualification
  • Experience with a wide range of SEO tools such as Searchmetrics, Screaming frog, Botify, Deepcrawl, Majestic, AHREFs, Hitwise, Similarweb, SEMrush etc.
  • Certified in-depth knowledge of analytical tools such as Google Analytics or Adobe Analytics.
  • Technical understanding of website coding languages including HTML, CSS, JavaScript and AJAX with the ability to troubleshoot and identify errors that can affect content performance.
  • Excellent understanding across a range of content management systems (CMS).
  • Website project management and co-ordination experience with digital and design agencies to ensure SEO best-practices are implemented for new client websites.
  • Experience in cross-channel digital media planning to create and instruct integrated campaigns across search engine marketing (PPC), paid/biddable social platforms, digital display and programmatic, as well as organic social and blogging platforms.
  • Excellent presentation delivery skills.
  • Proficient design skills using Microsoft Office and Adobe Creative Suite.
  • Creative thinking and ability to step outside your comfort zone.
  • Workflow management, delegation and prioritisation.
  • Positive, dynamic and motivational management skills.
  • Strong organisational and time management skills.
  • Sound financial awareness, including processes and budget control.
  • Self-motivated and proactive with ability to manage complex and varied workload.
  • Degree educated.
  • Excellent written and verbal communication skills.
  • Strong copywriter and content savvy with a natural love of all things digital.
  • Ability to manage target expectations and report on KPI’s.
  • Positive attitude, flexible, can work collaboratively.
  • Enjoys and is comfortable working in a fast-paced environment.
  • Enthusiastic, energetic and creative, likes to bring ideas to the table.
  • High attention to detail.
  • Results-oriented and strong sense of ownership of projects.
  • Might contribute to or write their own blog or website (desired, but not essential).

Application deadline: Wednesday 9th August 2017