PPC Executive

Oyster Consultants
London, South East England
14 Jul 2017
13 Aug 2017
Contract Type
Full Time

The perfect candidate lives & breathes PPC/SEM marketing. You bring a passion for driving results, a high level of PPC technical knowledge coupled with strong analytical skills & an ambition to win.

Key Responsibilities

  • BAU:

? Day to day management of our Paid Search advertising across three of our key brands:

? Assisting the Senior PPC Executive with planning and helping to constantly improve account structures in order to maximise performance.

? Championing PPC best practice throughout the accounts.

? Work on re-targeting/re-marketing campaigns across GDN and other platforms.

? Work with third party suppliers and partners e.g. Google, feed provider etc.

? Paid Social campaign creation and execution either in-house or working with a third-party agency.

  • Channel Strategy:

? Continually optimising campaigns to drive efficiency and scale volume at a sustainable CPO (cost per order).

? Analysing data daily to spot trends and opportunities and then acting upon them, share results with wider team and be confident in presenting point of view.

? Continually A/B testing and analysing ad copy and landing pages.

? Use of bid management software to drive results at scale.

? Attribution insights - understand the role of PPC as part of wider marketing mix, assign true value to campaigns, keywords etc.


  • 1-2 years minimum hands-on experience directly running PPC campaigns - ability to manage all aspects of Adwords, Bing, Google Merchant Center etc
  • Experence running Paid Social campaigns (Facebook, Instagram, etc.) advantageous.
  • E-commerce experience preferred but not essential.
  • Proven track record of producing outstanding growth from your accounts, either agency or client side.
  • Phenomenal attention to detail - deep understanding of the accounts and what makes them tick at a granular level.
  • Outstanding quantitative analysis skills - confident manipulating data and identifying trends, opportunities etc. High level of Excel proficiency.
  • Thorough knowledge and understanding of Paid Search bid management tools and technologies e.g. Doubleclick Search (preferred), Marin, Kenshoo etc.
  • Proficiency in Google Analytics advantageous but not essential.
  • Google Adwords certified.