Email Marketing Manager Maternity Cover

Recruiter
Aspire
Location
City of London, London
Salary
38000.0000
Posted
14 Jul 2017
Closes
13 Aug 2017
Contract Type
Permanent
Hours
Full Time

My client are a leading professional body looking for an Email Marketing Manager (maternity cover) on a 10-12 months fixed term contract. The ideal candidate is a talented, dynamic editor, experienced in driving successful campaigns, who blends expert email creation with an analytical mind and email CMS skills and insight.

Key Responsibilities:

* Play a lead role on an ESP migration project
* Managing email campaigns and one-off messages
* Preparing our email processes for forthcoming GDPR obligations
* Ensuring emails are sent in line with RICS tone of voice and style guide
* Analysis of current email marketing campaigns and making recommendations for improvement
* Managing trigger email campaigns and setting up workflow automations
* Carrying out segmentation of CRM data
* A/B and multivariate testing on email campaigns
* Reporting on email campaigns to influence improvements
* Training and providing key learnings and feedback to colleagues
* Managing the overall email calendar for the organisation
* Partner liaison and management
* Line management experience

Required Experience/skills:

* Ideally 4-5 years' experience in similar role
* Experience of email CMS platforms (Dotmailer experience highly desirable, Teradata/Mapp experience helpful)
* Strong previous email marketing experience, with experience creating and driving successful campaigns
* Experience of designing automated message workflows
* Understanding and awareness of GDPR duties and compliance
* Highly analytical, with proven ability to communicate insights and action items from data
* Excellent English language copywriting/editing skills
* Experience of managing multiple projects and working with cross-functional teams
* Operational experience of systems migration
* Experience of managing third-party partners
* GA - or equivalent analytics package
* HTML
* Dreamweaver desirable

Cameron Brown
Digital Marketing Talent Consultant