Email Marketing Manager Maternity Cover

City of London, London
14 Jul 2017
13 Aug 2017
Contract Type
Full Time

My client are a leading professional body looking for an Email Marketing Manager (maternity cover) on a 10-12 months fixed term contract. The ideal candidate is a talented, dynamic editor, experienced in driving successful campaigns, who blends expert email creation with an analytical mind and email CMS skills and insight.

Key Responsibilities:

* Play a lead role on an ESP migration project
* Managing email campaigns and one-off messages
* Preparing our email processes for forthcoming GDPR obligations
* Ensuring emails are sent in line with RICS tone of voice and style guide
* Analysis of current email marketing campaigns and making recommendations for improvement
* Managing trigger email campaigns and setting up workflow automations
* Carrying out segmentation of CRM data
* A/B and multivariate testing on email campaigns
* Reporting on email campaigns to influence improvements
* Training and providing key learnings and feedback to colleagues
* Managing the overall email calendar for the organisation
* Partner liaison and management
* Line management experience

Required Experience/skills:

* Ideally 4-5 years' experience in similar role
* Experience of email CMS platforms (Dotmailer experience highly desirable, Teradata/Mapp experience helpful)
* Strong previous email marketing experience, with experience creating and driving successful campaigns
* Experience of designing automated message workflows
* Understanding and awareness of GDPR duties and compliance
* Highly analytical, with proven ability to communicate insights and action items from data
* Excellent English language copywriting/editing skills
* Experience of managing multiple projects and working with cross-functional teams
* Operational experience of systems migration
* Experience of managing third-party partners
* GA - or equivalent analytics package
* Dreamweaver desirable

Cameron Brown
Digital Marketing Talent Consultant