Global Insights Manager - Media Agency

Harrison Dear
London, South East England
14 Jul 2017
13 Aug 2017
Contract Type
Full Time

The Insights Manager will co-create the agency Global Insights capability, working with key strategy, account and data agency leads from around the world, the group's research, data science and technology teams, but also across the agency's experts’ network. The challenge is to ensure excellence over 50 countries but also to deliver insights immediately applicable to clients’ media needs and business topics at both local and global scale. This specifically means ensuring that data and ideas are brought together in a collaborative, meaningful manner for clients’ brands. Simplicity, servicing and scale as well as a deep respect for cultural diversity will be the mind set for that role.
They believe in autonomy and peer-to-peer beyond hierarchy. You will have access to the network’s best minds to inspire you (with media and promotions but also more diverse backgrounds such as finance, nanotechnology) and the role will be yours to shape within the following framework:
• Provide insights for the Global account and strategy teams, interpreting a diverse range of data sources, ensuring the key insights and stories are drawn out; sources can include
industry media data from surveys such as Kantar’s TGI, Global Web Index
digital sources such as ad servers and site centric tools (Google Analytics) bespoke studies (quant. & qual.)
you’ll recommend, set up and handle (with in house or external experts), desk research and analysis you’ll perform using basic data science (forecasts, factor and principal component analysis)
client data (media, CRM, eCommerce …) and research made available
Work in a very "hands-on" manner on our main client’s day to day topics to decipher the patterns across brands needs and detect but also prioritize research, analytics and visualization options
Support pitches proposing new ways to ensure that the adequate level of quality is reached and that the best possibilities brought by data, computing and social science are considered
Build a "data" discovery approach - including processing automation and visualization - to help non data literate people to identify and run the easiest analysis they need for insights without requiring any calculations or data background They are looking for a person who has a genuine curiosity and passion for understanding customer behaviour thought the evaluation of data and social sources. The role demands a high level of accuracy when dealing with and the reporting of data.

3-5 years of commercial experience as an insights expert, analyst or a quantitative researcher, ideally within an agency
Skills and experience in project management, data mining, analytical problem solving, exploration in resolving business problems using innovative solutions Excellent numeracy skills, ideally, a degree in statistics, computer science or equivalent: experience in modelling would be a plus, but theoretical skills will be suitable
Solid knowledge in Microsoft Excel (advanced usage) and Power Point, past experience with survey programming software and basic knowledge of either SASS, SPSS or R
Experience using dashboard solutions (Tableau, QlikView, Datorama) or coding for reporting automation (Python, SQL, VB macros on excel) would be an advantage
Be able to communicate confidently, clearly and efficiently with all levels of management
Strong team player, proactive and adaptive within fast pace and multi-cultural contexts
Strong organization skills, interest for a variety of sectors (B2B & B2C), wish to learn more