Marketing Analytics Team Leader - Innovations Team

Recruiter
Harnham
Location
London, South East England
Salary
55000.0000
Posted
14 Jul 2017
Closes
13 Aug 2017
Contract Type
Permanent
Hours
Full Time

Marketing Analytics Team Leader - Innovations Team
West London
Up to £65,000

Do you want to be part of a leading global brand's vision to grow and develop their understanding of marketing and retail effectiveness by driving customer insight generation across their business?

This is a fresh and challenging role for an individual looking for autonomy, from either an agency background looking to move client side, or someone with a strong track record working for a multi-channel business.

THE COMPANY:

The brand is a global leader in their industry and has developed a diverse range of data-driven solutions covering marketing, service and operational communications.
Their vision is for you to identify opportunities to achieve customer and business benefits, through predictive, exploratory and descriptive analysis of customer data - this will enable them to drive Insight and improve ROI.

THE ROLE:

*Lead and provide senior data mining expertise on analytics projects working closely with the Marketing and Data Strategy teams
*Develop and deliver high-quality actionable insights to understand and optimise effectiveness of the company's marketing and retail activities including their digital channels, optimisation of test and learn approaches and experimentation
*Enhance and refine customer segmentation and targeting approaches to enable improved ROI, cost savings and improved customer satisfaction from marketing and operational activities
*Ensure best use of data mining tools, remaining up to date with new approaches across traditional, digital and "big data" platforms

EXPERIENCE:

*Experience in managing analytical commercial marketing teams
*Advanced knowledge of a statistical/coding tool - SAS/SQL/R
*Ready to lead and motivate an experienced analytics team, you'll be able to demonstrate coaching and people management skills and an ability to structure analytics challenges into deliverable projects
*Excellent communication and team-working skills, and a collaborative approach to problem-solving
*Articulate, strong presentation skills and effective stakeholder management experience
*Strong ability to structure analytical challenges into agreed phases and deliverables
*Ability to constantly evolve understanding of customers through analysis and measurement

BENEFITS:

*Bonus
*Pension
*Healthcare
*Lifestyle benefits
*Staff Discounts
*

KEYWORDS:

Insight - Manager - Analytics - Analytical - Marketing - CRM - Modelling - Segmentation