Digital Marketing Manager

Recruiter
Michael Page Digital
Location
Brighton, East Sussex
Salary
40000.0000
Posted
14 Jul 2017
Closes
13 Aug 2017
Contract Type
Permanent
Hours
Full Time

This is a broad strategic B2B Digital Marketing Manager role, with a strong digital focus. You will be responsible for driving direct leads through both inbound and outbound (phone based) channels using a variety of strategies and tactics from content to data profiling and email campaigns.

Client Details

My client is a FTSE 250 organisation based in Brighton.

Description

The Digital Marketing Manager will be required to

  • To define and deliver the strategy to meet lead generation and revenue targets
  • Management of all areas of the digital mix
  • Work closely with the Sales Support Team leader to help support the outbound channel
  • Increase new customer acquisition through direct (non-intermediary introduced) channels using a fully integrated approach
  • Manage and optimise the respective websites
  • Maintain and improve search positions for core product and brand keywords
  • Data profiling and analysis
  • Continue to position all businesses as industry thought leaders
  • Oversee the production and dissemination of high value content as part of a structured content strategy

Profile

The ideal Digital Marketing Manager will be a highly experienced and results driven digital professional, with a proven track record of delivering excellent results within the B2B arena. You will be dynamic and energetic, able to identify innovative solutions and drive change.

Job Offer

A salary of £40,000 - £45,000 DOE plus benefits.