Digital Marketing Manager

Recruiter
Talent Hub
Location
Brighton, East Sussex
Salary
40000.0000
Posted
14 Jul 2017
Closes
13 Aug 2017
Contract Type
Permanent
Hours
Full Time

Digital Marketing Manager

Salary circa £43,000 plus benefits and bonus

Brighton

Talent Hub are working with an award winning Financial Services business in Brighton.The Digital Marketing Manager role will be defining and delivering the marketing strategy for the business.

It’s a broad strategic B2B role with a strong digital focus driving direct leads through inbound and outbound channels.

A love of data is essential, from deriving insights and opportunities to measuring results. You must also have solid and demonstrable CRM experience.

Key responsibilities:

  • Management of all areas of the digital marketing mix
  • Work closely with the Sales Support Team manager to help support both inbound and outbound lead channels
  • Increase new customer acquisition through direct (non-intermediary introduced) channels using a fully integrated approach
  • Manage and optimise the websites
  • Maintain and improve search positions for core product and brand keywords
  • Data profiling and analysis
  • Use social media channels as part of an integrated marketing approach to increase brand awareness and to drive contacts into marketing automation workflows

What you will need:

  • Proven track record of delivering excellent results through marketing channels within the B2B arena (financial services would be advantageous but not essential)
  • Strong commercial and analytical skills
  • Marketing Degree and/or Digital marketing qualification (IDM or CIM)
  • Minimum 5 years digital marketing experience
  • Website development/management
  • Sound understanding of content strategy/inbound marketing methodology
  • Experience of working with a telesmarketing/outbound lead generation function an advantage
  • Line/team management experience
  • Budget management experience
  • Experience of managing relationships with multiple senior internal stakeholders
  • Agency/supplier management