Content Marketing Executive

Swanstaff Recruitment Ltd
Dartford, Kent
14 Jul 2017
13 Aug 2017
Contract Type
Full Time

Job Title: Content Marketing ExecutiveLocation: Dartford Salary: £32,000-35,000Swanstaff Recruitment is an award winning agency working on behalf of its prestigious client in bespoke and standardized audio-visual solutions sector who is currently looking for an experienced Content Marketing Executive. The role is full time and permanent offering an excellent salary package .This is an exciting and unique opportunity.Main Purpose of PositionWorking with the Marketing Manager to create a content marketing strategy which ensures relevant and timely content is created, promoted and distributed along the full customer journey.A Content Marketing Executive with a passion for creating, coordinating and distributing written, visual, social, and interactive content (on and offline). You`ll be working closely with our marketing manager to create a content marketing strategy and calendar of trending thought leadership materials, content to convert prospects throughout different stages of the sales cycle and repurposing existing content into multiple formats to suit our multiple audience and how they learn & interact with our client site.Key Responsibilities and Duties

  • Create the content marketing strategy with quarterly & monthly content deliverables
  • Understanding of how the content marketing funnel determines the type and nature of the content created and delivered
  • Develop buyer personas
  • To develop and create Value Propositions for each service and solution/target market
  • Create sales collateral for our Lead Generation Executives and BDM`s i.e. PowerPoints, case studies, brochures
  • Craft, produce and repurpose unique thought-leadership content across multiple channels
  • Ensure all content initiatives are aligned with the unique needs of each persona, aligned to the B2B buyer`s journey
  • Work with thought leaders (internal & external) when applicable to create content
  • To write, edit and distribute on and offline marketing materials including press releases, award entries, data sheets, blogs, web content, white papers
  • Creating and distributing Social media posts across various platforms
  • Creating animation and video story boards to educate clients about new and existing services and then working with videographer/editors to create videos and animations for tradeshows, You Tube and email campaigns
  • Producing and distributing editorial and press releases to industry specific magazines and blogs
  • Creating automated email marketing campaigns using Dotmailer email software
  • Creating, managing and updating website content using CMS, including meta tags and descriptions and working with agencies to create microsite content
  • Use of Google Analytics and other social media analytic tools to analyze marketing activity and improve content, CTA, website traffic, social followers and email conversions
  • Optimize content considering SEO and Google Analytics
  • Experience of working with and managing third party agencies

Key Skills and experience

  • BA/BS and/or CIM Marketing Qualification
  • At least 2-3 years` experience working in a similar role
  • Passion for writing and creating content
  • Strong understanding of the B2B buyer`s journey and marketing tactics to guide it
  • Experience of creating personas and value propositions and using this information to create on and offline marketing collateral
  • Experienced writer of many content formats

Successful applicants will receive benefits package, including generous pension scheme, free car park and rewarding working environment.Apply now or call Tom Kurczab in our Dartford branch!EMPOWERING PEOPLE WITH OPPORTUNITIESSwanstaff Recruitment is an equal employment company.