Marketing Automation Executive, London, £45,000
Are you looking for a new opportunity within a large company who will invest in you and your career?
My client is looking for their new data-driven, committed and adaptable Marketing Automation Executive. As the Marketing Automation Executive, you will be responsible for the Marketing Cloud, programmes and web. You will be defining the strategy for Marketing Cloud programs and utilising the platform to deliver timely and relevant marketing campaigns including smart lists, emails, landing pages. Within this role you will be responsible for lead nurturing, A/B testing, segmentation, analysis. You will ensure the maintenance of the full campaign lifecycle, maintain and improve response and lead distribution, create the best practice guidelines and ensure the effectiveness of campaigns across all marketing communications channels and make recommendations and implement improvements. The role of Marketing Automation Executive will also provide the opportunity to deliver both virtual and/or face to face training. You will follow and guide all campaigns through analytical reporting and be tasked with improving strategies for outbound campaigns while providing adhoc support with local colleagues for marketing events.
To apply for this role, you should have a graduate level education within a marketing, business or analytical based course. You should also have experience using a Marketing Cloud platform, Marketing Automation, Salesforce.com or CRM experience. You will need to be proficient in Excel and Office suite. As the Marketing Automation Executive you will need experience within a B2B business and have an understanding of marketing automation trends.
If this sounds like the role for you, please contact Charlie Hooban at Blu Digital.
Marketing, Automation, London, CRM, Salesforce