Head of Marketing

Recruiter
Creative Recruitment
Location
London, South East England
Salary
80000.0000
Posted
13 Jul 2017
Closes
12 Aug 2017
Contract Type
Permanent
Hours
Full Time

Our client is a leading high st retailer. They are currently looking for a Head of Marketing to cover a 9-12 month maternity contract. You will focus on the development and implementation of the global marketing strategy for a leading fashion brand, developing the brand strength and market positioning both in the UK and internationally.


Key Accountabilities:

  • Works with the Marketing Director and Head of PR to determine key positioning and focus for the Brand in terms of its global marketing stance
  • Supports in development of, implements and maintains the strategic marketing plan for the Brand, ensuring that key elements of the brand strategy are incorporated and integrated
  • Works with Marketing Director and Creative Director to ensure that brand integrity is maintained and built upon through the right collaborations and innovative projects. To develop creative visual communication, ideas and graphics to support the Brand strategy
  • Supports the Head of E-Commerce in the future development and growth of their website and maximise the potential of digital marketing
  • Develops the brand and builds market position through new media channels as appropriate
  • Champions the customer and supports / has oversight the customer experience end to end
  • Lead and influence key stakeholders (buying, creative, ecommerce) within the Group to deliver fully integrated campaigns across all channels which are aligned to the brand's identity
  • Manages internal Group interfaces that support Brand marketing activity, including PR, Special Events, and Card Marketing, to ensure consistent Brand communication
  • Develops appropriate tactical marketing activity within the season
  • Consistently evaluates and monitors the impact of all marketing activity to ensure it is both relevant and cost effective
  • Upholds and promotes the brand essence in head office and all other areas of the business
  • Lead and develop the Marketing team, ensuring they understand and are bought into the brand strategy and vision
  • Plans and controls the Marketing budget


Key Personal Skills

  • Combines an innovative approach with commercial ideas
  • Excellent understanding of marketing concepts and proven track record in practical and successful application
  • Strong commercial understanding of fashion retail
  • Capacity to build strong working relationships - both internally and externally
  • Experience of operating in a constantly evolving environment
  • Excellent interpersonal and presentation skills
  • Confidence to influence and present ideas at all levels within the company, including the CEO and owner
  • Strong analytical skills
  • Strong personal gravitas and confident at all levels and across multiple functions
  • A leader who pro-actively seeks, identifies and develops new opportunities
  • Ability to cope under pressure
  • Genuine desire to challenge the status quo and constantly push for personal and brand development

Creative Recruitment is an equal opportunity employer and do not discriminate based on race, religion, gender, age, sexuality, gender identification, or physical ability.