PR Account Manager

Swanstaff Recruitment Ltd
Tunbridge Wells, Kent
13 Jul 2017
12 Aug 2017
Contract Type
Full Time

Job Title: PR Account ManagerLocation: Tunbridge WellsSalary: Up to £29,000 per annumThe Role:

You will ultimately responsible for driving accounts by executing the strategies and activities as detailed by the senior account managers and account directors, ensuring that programmes and objectives are being adhered to and that your accounts are well organised. Through confidence and understanding of the required media and communication skills you are fully in control of the media tools available in order to create the required media coverage in all PR areas.Responsibilities include:

  • Raising the standard of account management to ensure that all communication with clients is of the highest quality
  • Leading meetings and ensuring the preparation for the meeting is well organised and the account directors or senior account managers are fully briefed beforehand
  • Playing a central role in the team and taking full responsibility for your clients and managing any problems
  • Developing and maintaining useful and relevant business contacts
  • Developing an understanding of financial controls on all accounts, mark-up rules and budgeting procedures
  • Taking a key role in presentations to existing clients and at new business pitches
  • Participating in new business brainstorms and contributing a creative input in all new business pitches within account team
  • Developing a full understanding of how the media works in the particular areas in which you operate, the opportunities available, and building relationships with journalists etc.
  • Drive the media relations programme for clients as laid out in the agreed programme of activity with your senior account manager or account director
  • Pro-actively seeking and identifying publicity opportunities to ensure the maximum level of coverage is achieved for your client
  • Proactively looking for opportunities to grow the media horizons of the client
  • Being competent in all verbal approaches to journalists - consumer, business-to-business and trade - to sell in ideas and discuss opportunities
  • Planning and managing events ranging from workshops, photo calls, press conferences, and training days etc. on behalf of clients where required
  • Understanding and advising on media handling; including interview briefings, developing Q&As, exclusives, embargoes and damage limitation
  • Negotiating major media promotions and advertorials where required
  • Alert clients to risky PR situations and provide high-level advice on strategic issues and media handling issues including crisis management
  • Identifying and progressing sponsorship opportunities including planning, contractual agreements, and activity organisation
  • Writing creative new business proposals with direction from senior account manager or account director, and draft evaluation reports, speeches, and presentations as required
  • Drafting and overseeing the drafting of feature copy for trade, corporate, and business publications for clients, ensuring it is well informed and appropriate to the end user with minimal senior manager/director, client or media amends
  • Writing coherent and factually accurate press releases that only require exceptional amends from seniors and clients
  • Amending and improving press releases, bylines, internal copy for newsletters etc. drafted by account executives or copy writers
  • Analysing and commissioning research including surveys and focus groups where required


  • 2-3 years relevant experience
  • Effective communicator with excellent writing and proof reading skills
  • Flexible and able to prioritise workloads
  • Positive attitude

Interested in this role? Apply online or get in touch with Alex from our Dartford Perms Division.EMPOWERING PEOPLE WITH OPPORTUNITIESSwanstaff Recruitment is an equal employment company.