Marketing and PPC Manager – Colchester

Pear Recruitment
Colchester, Essex
£25000 - £30000/annum
11 Jul 2017
10 Aug 2017
Contract Type
Full Time
Marketing and PPC Manager – Colchester
£25,000 - £30,000

Our client is looking for a Marketing and PPC Manager to enhance the digital presence of their companies brand and to maximise specific PPC campaigns in accordance with these strategies. To have responsibility for the day to day running and management of these campaigns, carrying out technical changes, analysing and drawing insight from data and implementing innovative techniques to maximise campaign performance. Specifically responsible for ensuring all campaigns remain within targeted performance ranges.

Specific tasks and responsibilities
• Daily monitoring of keyword searches, bid optimisation and advert delivery
• Development of continuing improving advert copy
• Liaising with department heads and front line management team to develop keyword and advertising strategies that deliver them results
• To achieve increases across all campaigns in traffic and conversions to ensure all KPIs are met
• To use a variety of digital tools to compile and draw insight from sector-specific generic industry data to better understand customer behaviour
• Develop internal reporting to quantify ROI stats.
• Full utilise all anyatical tools to understand our web visitors behaviour
• To maximise our use of property portals such as Rightmove and Zoopla
• Create interesting and proactive digital campaigns that return results within agree ROI targets
• Ensure our online web content contributes and supports our digital marketing strategy
• Oversee our use of social media channels for both internal and external communication
• Ensure our online recruitment campaigns are effective and appropriate
• To produce monthly reports containing a robust description of monthly activity, suitable advice and recommendations of performance against agreed KPIS and metrics
• Ad hoc tasks and activities as directed by the CEO or MD

Team Management
• To put in place communication channels to ensure remote management of staff is effective
• To ensure knowledge and understanding of current marketing best practice is communicated to the team
• To monitor the work flow of Marketing Assistant and Graphic Designer ensuring all objectives and targets are met
• Management and reporting of staff absence including annual leave, sickness absence ensuring the team is resourced appropriately

Key attributes
• Self-starter
• Inquisitive, analytical, commercial and attention to detail
• A genuine interest and understanding of digital media and its concepts
• Very organised, great time manager and planner
• Confident, credible and articulate

Skills and Experience
• A minimum of two years Google AdWords experience
• An advanced capability on analytic tools
• Experience of alternative AdWords platforms
• Display a passion for and understand of AdWords best practice

If you are interested in this Marketing and PPC Manager position and would like to know more please email your CV or telephone us on a strictly private and confidential basis.

Due to the number of responses we receive to our advertisements we are unfortunately unable to respond individually to each applicant. If you do not hear from us within 7 days you may assume you have not been selected this time - but please apply for anything you feel you are suitable for and thank you for your interest in PEAR Recruitment