Digital Manager

Recruiter
Freedom Finance
Location
Doncaster
Salary
£35000 - £40000/annum
Posted
11 Jul 2017
Closes
10 Aug 2017
Sector
Accountancy
Contract Type
Permanent
Hours
Full Time
THE ROLE

You will work across the full marketing mix, with a focus on CRM, website and company social channels, utilising the business CRM platform for re targeting and engagement touchpoints. There will also be a focus on Content creation with Paid traffic campaigns through various social media channels.

• Lead company's marketing efforts, show initiative and work towards monthly set KPI’s and business models.
• Run digital acquisition campaigns; both through the in-house CRM and with external agencies
• Work with data on regular basis to identify key segmentation and targeting through root cause analysis and continuous improvements within target markets;
• Write copy and create content on regular basis.
• Oversee PPC campaigns (search and display) and work with the Commercial Director on strategy and Financial modeling

SKILLS YOU WILL NEED

• 2-5 years' experience in Digital Media and Marketing
• Previous experience developing and implementing multi-channel marketing strategies in B2B environment
• Experience and comfortable working in an Agile change environment
• Experience in creating automated marketing campaigns through CMS and CRM integration
• Very good copy writing skills to power inbound marketing.
• Demonstrable immersion in online communities and working knowledge of managing social networking sites including Facebook, Twitter, LinkedIn, Google Ad words and WordPress
• Self motivated
• Target Driven
• Be a fun and contributing team member
• Ideally be degree educated