E-Commerce Conversions Manager

Recruiter
Pollinate Recruitment
Location
Kentish Town, London
Salary
45000.0000
Posted
10 Jul 2017
Closes
09 Aug 2017
Contract Type
Permanent
Hours
Full Time

E-Commerce Conversions Manager/ Senior CRO Analyst/ Senior Conversions Analyst

My client is one of the UK’s leading customer generation companies. They are a rapidly growing business - they topped the Sunday Times Tech Track, and since then grew 278% per annum before tripling in size again. They now employ over 350 staff in the UK and USA and conduct marketing activities in more than 120 countries.

They are on a mission to accelerate their clients’ growth by building the world’s most effective marketing platform through a passion for data, relentless innovation and the development of world class teams. They want you to help get them there!

Company culture is very important to them, and that is why they were voted in the Top 4 Places to Work in the Sunday Times Best Companies List 2016, and why they are constantly looking for ways to make their company an even better place to work. People join them to change the industry, work with world-class talent, develop their careers and become part of their remarkable culture.

'In CRO, you are responsible for optimising pages that generate the majority of our revenue.’

The CRO Analyst Team

The CRO team are one of my client's newest marketing teams formed in early 2016. They own the look and feel of all our websites and are constantly improving and refining them to ensure the sites make the most amount of profit from each visitor. This role will see you join a brand new venture in a highly successful, fast growing tech company. It brings with it an incredibly exciting opportunity to shape the future of a team, challenge yourself across several disciplines and put your stamp on everything you do.

The Role & Responsibilities of Senior CRO Analyst

In this role you'll be joining a startup within MVF. This is an incredibly exciting opportunity.

You'll be responsible for the CRO function that will drive growth and profitability of this start-up:

Responsibilities:

  1. Defining our eCommerce CRO strategy - for both organic and paid traffic

  2. Developing and improving our user engagement model and conversion funnel

  3. Gathering and analysing data, undertaking research in order to formulate sound testing hypotheses

  4. Preparing mockups for in-house developers and designs to work from

  5. Working closely with our in-house developers and designers to prepare for tests

  6. Conducting and reporting on AB tests

  7. Ensuring tracking and reporting enables data driven decisions

  8. Improving processes that enable better performance (tracking, reporting, sharing of results)

  9. Developing and automating processes to help scale

Qualifications of Senior CRO Analyst:

  • 2+ years of conversion rate optimization experience (agency experience a bonus)

  • Deep understanding of conversion rate optimization best practices

  • Ability to manage multiple projects, taking end-to-end ownership

  • Broad knowledge of digital marketing concepts & an understanding of usability and UX

  • Advanced understanding of web analytics such as Google Analytics

  • Ability to code in HTML, CSS & JavaScript a massive bonus

E-Commerce Conversions Manager/ Senior CRO Analyst/ Senior Conversions Analyst