Marketing Manager EMEA - London
My client, based in London is an online agency that offer evidence and insights from the world’s leading brands. They are looking for a Marketing Manager to support EMEA New Business and Renewal revenue goals by driving lead generation and nurture, usage growth and awareness of my clients offering.
As Marketing Manager EMEA, this is an exciting opportunity for a B2B marketer to work across several multi channel projects. You will be eager to learn about best practice in their industry and develop practical experience.
As Marketing Manager EMEA, you will have experience in B2B marketing and preferably on subscription-based products, you must have commercial sense and be pro-active, well organised and resourceful.
As Marketing Manager EMEA, your responsibilities will include:
Key responsibilities include:
Campaign Management & Creative Execution
- Plan and execute marketing across email, webinars, events, SEO/SEM, online ads and social media
- Write incisive and customer-centric marketing copy
- Build emails, landing pages and more, measuring and evaluating success of campaigns
- Best practice use of our marketing automation (HubSpot) and CRM (Salesforce) tools
Collaborate with and support our Commercial teams
- Work closely with Commercial teams on what resonates with our audiences and how to grow usage
- Design and create marketing materials to be used by our Commercial teams and at events
Webinars & Events
- Identify webinar and event opportunities
- Take a multi-channel approach to promote our webinars and events and measure effectiveness
As Marketing Manager EMEA, your skills must include:
- 6 years of B2B marketing experience, preferably with B2B subscription products
- BS/MS degree in a related field with a minimum of a 2:1 or equivalent
- Success in delivering effective marketing initiatives to generate sales leads, including events
- A track record of writing compelling marketing copy and an ability to use data to optimise marketing
- IT literacy including experience using Excel, marketing automation &/ email software