Web Analytics Architect

Recruiter
Harnham
Location
Southall, Middlesex
Salary
35000.0000
Posted
10 Jul 2017
Closes
08 Aug 2017
Contract Type
Permanent
Hours
Full Time

Web Analytics Architect
London
£50,000

This exciting role sits within the Digital Performance team at one of the UK's favourite travel brands as a Web Analytics Architect. In this role you'll be responsible for the design, implementation, maintenance and documentation of the businesses Web Analytics solutions. You'll become the key technical stakeholder in the department, and an integral part of the entire Digital Analytics function.

THE ROLE

  • Understand how customer use the website and drive the application of digital data to improve performance and user experience.
  • Translate business requirements into digital tracking and dimension configuration across the websites and apps.
  • Establish, maintain and document a robust digital data governance process.
  • Investigate and resolve web analytics delivery and integrity issues
  • Maintain comprehensive documentation of key data flows within the web analytics system and its external interfaces whilst looking for improvements

REQUIREMENTS

  • A strong working knowledge of Adobe Data Workbench is essential.
  • Knowledge of data structures, and experience improving data-flows around an organisation will be important.
  • Experience blending on and offline reporting streams.
  • Strong analytical skills.
  • Prior knowledge of ecommerce websites using customer and commercial data

SALARY

If successful in your application you will receive a basic salary up to £50,000 per annum depending on your level of experience.

HOW TO APPLY

Please register your interest by sending your CV via the Apply link on this page.

CONTACT

For further details or to enquire about other roles, please contact Dan Lewis at Harnham.

KEY TERMS

IBM, Coremetrics, Google Analytics, GA, Omniture, SiteCatalyst, Adobe Analytics, Analyst, Web, Digital, Online, Website, Financial Services, Finance, A/B, Test, Split, Multivariate, MVT, Tracking, Code, Tagging, Tags, Insight, Client, Agency, Management, Strategy, CRO, Conversion, Optimisation