Marketing Manager

Liberty Resourcing
Southwark, Greater London
£38000 - £42000/annum Pension
09 Jul 2017
08 Aug 2017
Contract Type
Full Time
Required qualifications:

• University degree or equivalent, and ideally a marketing qualification
• Proven marketing experience in a media environment, B2B preferred
• Database strategy marketing experience - preferable
• Research project experience
• Print circulation management experience - preferable
• Digital marketing experience - preferable
• Excellent copywriting skills
• Strong presentation skills with ability to present at a high level
• Experience in using a CMS to create content, and a general understanding of types of digital content and how to leverage them
• Experience in delivering successful social media campaigns, including paid and unpaid promotions
• Ability to devise, write and implement email campaigns, and monitor their response
• Ability to meet deadlines and work under pressure
• A genuine desire and ability to learn/absorb an industry, it’s issues, trends and players and apply that knowledge in a marketing environment
• A willingness to represent the brand at external events as and when required
• A commercially minded person who will enjoy working with the commercial team to analyse relationships, sales campaigns and the market, and support them in their communication with our customers
• Team player, but one with a self-sufficient, self-motivated, proactive and organised attitude
• Full computer literacy - PC skills especially Excel and email management a must

Responsibilities of the role:

• Provide timely, comprehensive and ongoing marketing support to all areas of the business.
• Devise new database marketing offerings in conjunction with brand team, utilising the full capability of our in-house platforms
• Maintain event project timelines for effective campaign management.
• Manage email marketing campaigns for relevant projects
• Circulation management for associated print titles – including free, subscription, digital elements and ABC compliance
• Produce magazine marketing plans
• Manage the marketing budget on each relevant project
• Conduct relevant market research as required
• Write where required creative copy for campaigns
• Maintain thorough understanding of performance of previous campaigns and ensure appropriate analysis is completed and used on the creation of the next campaign
• Ensure input from industry bodies, advisory boards and key opinion makers and manage these relationships where appropriate
• Develop successful online promotions
• Undertake ad hoc projects as required
• Liaise with the Commercial Director for purposes of marketing and sales support
• Liaise with the Events team to develop event marketing plans
• Liaise with the Creative Director on the design of key projects