Email Marketing Manager

Charter Selection
London, South East England
09 Jul 2017
08 Aug 2017
Contract Type
Full Time
A well established and leading education and membership body is seeking an Email Marketing Manager to take the lead on a new developmental project within the digital and marketing team. 

Working closely with senior management in the organisation, the Email Marketing Manager will be a key contact for introducing marketing automation into the company and taking the lead as the email specialist in the team.

Responsibilities of the Email Marketing Manager

- Managing the end to end process of email campaigns, carrying out A/B testing on email campaigns and campaign analysis. 
- Working with the CRM manager to manage data and segmentation. 
- Taking the lead in the company's ESP migration, working with senior management to decide on the direction of the project. 
- Working with the wider marketing team to ensure email communications are in line with company branding and tone of voice
- Training up colleagues on new email systems and dealing with any queries. 
- Ensuring trigger email campaigns are implemented effectively
- Setting up and managing the process of workflow automations. 
- Stakeholder and partner relationship management where necessary. 
- Line management of one junior marketing team member. 

Requirements of the Email Marketing Manager

- Experience in an email specialist marketing role is a key requirement for the role
- A background in working with Dotmailer is highly desirable
- Any experience managing an ESP migration project in a previous marketing role is highly advantageous.