Senior Marketing Manager - Travel

Recruiter
Intelligent People Ltd
Location
London, South East England
Salary
70000.0000
Posted
09 Jul 2017
Closes
08 Aug 2017
Contract Type
Permanent
Hours
Full Time
The Brand Marketing Manager / Senior Marketing Manager / Brand Strategy Manager will manage a team of executives to deliver innovative multichannel campaigns. This role is with a global but high growth brand that's experiencing 50% annual growth, in an industry that's expanding by 20% annually, with millions of active customers.

The Brand Marketing Manager / Senior Marketing Manager / Brand Strategy Manager will:

-Drive the insights roadmap working alongside analytics to build customer segments
-Build a customer based communications strategy
-Drive booking volume through integrated marketing campaign through
Paid (TV, Radio, Social, SEM, Display, Affiliates)
Owned (CRM, Website, App, Social)
Earned (PR, referral)
-Collaborate with Product and Product Marketing to deliver holistic marketing initiative though App & Site
-Work closely with agency and internal team to deliver brand strategy
-Analyse campaign performance with BI and Analytics

The Brand Marketing Manager / Senior Marketing Manager / Brand Strategy Manager must have:

-Strong experience in a digital marketing role, actively managing multi-million dollar programs through multiple ad platforms and bid management tools.
-Experience in any transactional consumer sector, such as retail, eCommerce, travel, holidays, airlines, media, entertainment, ticketing, etc.
-Proven analytical and numerical aptitude: ability to analyses large sets of data and objectively derive budget and revenue optimization decisions.
-A proven record of testing, optimisation and delivering week on week improved
-Strong communication skills with the ability to articulate performance metrics, challenges and opportunities to key stake holders.
-A collaborative approach and ability to interact with cross-functional teams including engineering, marketing and product.
-Proven people and project management experience.

Intelligent People is a specialist Senior Digital Marketing Manager agency.