Global Head of Brand Marketing

Pro-Finance Recruitment Group
London, South East England
09 Jul 2017
08 Aug 2017
Contract Type
Full Time

Global Head of Brand Marketing: up to 55K + Benefits

For an amazing international organisation in central London, we're recruiting a Global Head of Brand Marketing. Reporting to the Global Director of Marketing and Communications, this role will lead the development and delivery of their global brand and marketing strategy. Post re-brand, this role will increase brand recognition, understanding, affinity and preference among professional stakeholders, donors and key segments of the public. Advising international offices and campaign teams on the implementation of global brand marketing strategy, this role will also lead global communications workshops, campaign and fundraising development. There are 2 direct reports.

Main Duties:

  • Develop and implement the global brand strategy to grow brand heath and the overall market value of the brand worldwide
  • Ensure brand development is informed and driven by audience insights
  • Ensure local and global communication, campaign and fundraising strategies reflect brand strategy
  • Lead, motivate and manage an international and country-based support teams to deliver brand marketing objectives
  • Nurture and source relationships with brand partners and individuals
  • Advise on global brand opportunity, performance and risk to the global SMT
  • Oversea the international brand budget
  • Work collaboratively with external organisations, teams and in-country partners
  • Help secure resources and reach by actively nurturing supporter relationships, fundraising, communications and donor reporting

Person Specification:

  • Proven experience of development and implementation of an organisational brand marketing strategy
  • Ideally candidates will have both not for profit and private sector experience within a global, integrated working matrix
  • Proven experience of building and embedding a global brand
  • Proven experience of developing brand marketing approaches within wider organisational initiatives
  • Strong gravitas as a leader and team manager
  • Excellent communication, decision making and networking skills
  • Firm grasp of ROI having used market research, analysis and audience perception data to shape strategy and improve performance
  • Excellent project management skills

The Pro-Recruitment Group consists of 4 distinct brands: Pro-Tax, Pro-Legal, Pro-Finance and Pro-Education: