Head of Marketing - Sports & Leisure - £50k basic plus bonus - London

Inspiring Search
London, South East England
09 Jul 2017
08 Aug 2017
Contract Type
Full Time

Head of Marketing for a leading UK provider of bespoke swimming tuition.

Reports to: Business Development Director

Salary: 50k plus 10% bonus and benefits

This client is looking for an experienced Marketing Manager with a background in sports and leisure to drive the presence of the business forward.

Role description -

To (in partnership with the BDD) create, own, deliver and develop a compelling, aggressive and agile B2B & B2C marketing strategy. The strategy will help drive the business towards it’s student number aspirations, it’s plans for diversification and acquisition of new swimming pools.

Pivotal stakeholder relationships -

Business Development Director, IT Director, Head of Operations, Regional Managers and Local Swimming Managers

Key responsibilities

  • Create and execute all "outgoing" B2B & B2C marketing activity
  • Create and own a 12 month external marketing calendar
  • Support the Local Swim Manager network with pertinent marketing content
  • Work with our PR partner to create and deliver an exceptional social media presence, a detailed PR strategy and regular B2C and B2B campaigns
  • Create market-specific B2B content and assist in the B2B lead generation process
  • Develop mutually beneficial strategic partnerships
  • Develop and evolve the website in partnership with BDD, operations and IT
  • Be accountable for control of the marketing budget/spend
  • Create region and venue specific marketing activity in conjunction with the regional and local teams.
  • Create and manage the expert panel
  • Develop the SN presence at B2C and B2B trade events & shows.
  • Develop meaningful relationships with key trade publications