Head of Marketing

Recruiter
Adecco
Location
Southend-On-Sea
Salary
£60000 - £80000/annum Bonus
Posted
09 Jul 2017
Closes
08 Aug 2017
Contract Type
Permanent
Hours
Full Time
Our client is a multi-million dollar ad-tech Company, which has enjoyed year-on-year growth since its creation. With exciting plans for 2017/18 they are now seeking to expand their teams in preparation for another exciting period ahead. Our client can support your development, accelerate your career progression and offer you fulfilling work within a global, vibrant, diverse and inspiring environment.

Description:

The Marketing Services (MS) division reports to the Chief Marketing Officer and is responsible for new areas of business growth; this includes new customers, new markets and new industry verticals, driven by leveraging their core platform, to help grow third party businesses on the advertiser and publisher side
Technology, operations and commercial efforts fall into three core pillars - Advertiser Solutions: automated traffic acquisition and lead generation, Publisher Solutions: yield monetization, ads/product syndication and content management and Data Solutions: data visualisation, monetisation and segmentation
Close work with the operations and technical teams to ensure the successful delivery of services and products to clients
Manage the existing MS team and nurture, coach, and grow the team in line with our client's people and performance management principles
Identify new business sales and key partnership opportunities with larger online advertisers and publishers
Ensure revenue targets and margin economics are achieved whilst maintaining a high level of service
Build solid and long term relationships with potential partners and robust relationships with current partners to encourage trust, transparency and loyalty to our client's services
Successfully and confidently articulate and negotiate services and terms to key decision makers, creating solutions that meet a need and demonstrate a strong understanding of the online ecosystem
*Upsell additional services to maximise partnership and revenue opportunity for both parties
Support operational tasks such as tagging, tracking and reports
Monitor the internal sales pipeline and ensure team activity is reflective of the strategy
Work closely with other internal teams to ensure alignment and understanding, from product development and capability through to long term strategy
Represent the company and their services at appropriate networking and industry events
Stay up-to-date with industry and market movements, trends, companies and opportunities

Criteria:

Almost exclusively online focused; with approximately 5 - 8 years working in digital media or ad tech; agency or client side and be totally fluent with the metrics that matter to both advertisers and publishers.
Pipeline management rigour
Capability to impact tier 1 conversations
Existing network of tier 1 and tier 2 contacts
Deep (semi-technical) knowledge of data management, customer acquisition and online publishing
Genuine passion for helping make client's sites more profitable
Strong presentation, communication and negotiation skills
Proactive and enthusiastic approach
Marketing/Communication planning (International) team management experience an advantage
Large brand experience an advantage
Creative skills or an appreciation of design and branding etc. an advantage
Language skills an advantage
You will be looking for your next step in Sales and Marketing, and will probably be an existing Sales & Marketing Manager looking to challenge your broader management and strategic thinking skills

Adecco is acting as an Employment Agency in relation to this vacancy. The Adecco Group UK & Ireland is an Equal Opportunities Employer