Senior Digital Marketing Executive

Mai Day Recruitment
£25000 - £30000 per annum, Benefits: + Fantastic ProspectstxtSalaryFrom=25000
08 Jul 2017
07 Aug 2017
Contract Type
Full Time
Senior Digital Marketing Executive
£25,000 - £30,000 AE + Fantastic Prospects
North London
Ref: JW020617

My client is an award-winning Events and Exhibitions organisation, renowned for creating and organising original and exciting consumer events, bringing groups together to share their interests face to face in a thrilling events environment. Due to their continued growth and plans for expansion, an opportunity has arisen for an experienced and enthusiastic Senior Marketing Executive to join their highly successful team!

Purpose of the role
The Senior Marketing Executive will play a key part in the planning and execution of the communications campaign for events with a goal to achieve the right quality, quantity and revenue from visitors and exhibitors. This will be achieved by developing a good understanding of the campaign objectives and timescales for the event and by creating unique marketing messages for the target groups identified in the communications plan.

This is an extremely varied role that will involve liaising with teams throughout the business, joining an established marketing team and reporting to the Marketing Manager.

Senior Marketing Manager Requirements

- Previous experience in Marketing and Campaign Planning
- Previous experience in Basic Website Management
- Knowledge of digital marketing tools and techniques
- Understanding of conventional and digital marketing channels
- Good IT skills including Outlook and Microsoft Office
- Able to think creatively and strategically
- Committed and determined
- Effective interpersonal skills
- Effective negotiation skills
- Organised individual, with a keen eye for detail and good time management
- Willing to learn, adapt and grow within a role

Senior Marketing Executive Responsibilities:

- Support the Marketing Manager and Events team on the creation, development and implementation of the communications plan in order to achieve event marketing objectives
- Assist the Marketing Manager in planning and implementing the visitor marketing campaigns including advertising, print, direct mail, social media, special promotions, media partnerships, web media and liaising with PR agencies
- Produce targeted and effective marketing collateral
- Research and compile direct marketing and advertising schedules with the Marketing Manager
- Update show websites in a timely manner ensuring messages are up to date and consistent with offline promotional material
- Collate and prepare detailed results of the marketing campaign and produce a marketing post-show report to assess the effectiveness of the campaigns and gain further insight into the events
- Develop and maintain professional relationships and to develop special promotions with media partners and other relevant organisations
- Plan and implement an exhibitor sales and marketing support campaign liaising with the Sales Team
- Manage email marketing through the event online website system
- Analyse previous campaigns and undertake research to understand the events and audiences fully
- Deliver agreed briefs for relevant agencies and suppliers including; design, ticketing, print and website
- Input into the capture of survey data and interpretation of data for post-event reports and show development

INCREDIBLE opportunity for a Digital Marketer to join an award-winning Events and Exhibitions organisation, renowned for creating and organising so do not hesitate in sending your C.V over to Jo today!

Email: Jo@maidayrecruit