Digital Media and Content Officer

Recruiter
InterGreat Education Group Ltd.
Location
City of London, London
Salary
20000.0000
Posted
08 Jul 2017
Closes
07 Aug 2017
Contract Type
Permanent
Hours
Full Time

Digital Media and Content Officer
InterGreat Education Group Ltd - Clerkenwell EC2R 8AY

Job Purpose:

  • Create, source, edit and maintain the company's websites in Mandarin Chinese and English

Main responsibilities:

  • Create timely and effective web page design briefs and content within the constraints of cost and time and to the needs of the business
  • Create, source, and commission various innovative digital content such as articles, social media posts, images, and videos; that meets company branding and is optimized for search engines
  • Ensure content for Ukuni websites, social media and email marketing improves online presence, brand awareness, engagement and conversion
  • Regularly review and proofread website content to ensure its up-to-date, accurate and optimised for search engines
  • Coordinate with university and college staff and students in the creation, collaboration, and promotion of content

Skills:

  • Proven experience in SEM (AdWords), Emailing, Display, Affiliation, Partnership, Social Media, SEO, Web analytics (Google Analytics preferably)
  • Experience in strategic planning, channel choice, tone of voice, measurement and creation of content.
  • Intermediate to advanced knowledge of HTML
  • Strong analytical and numeracy skills to interpret data sources is essential
  • Independent, proactive, driven, self-motivated and flexible attitude while using lots of initiatives
  • Excellent organisation, project management, communication and interpersonal skills (strong time management skills to work with the small but dynamic team)

Additional responsibilities for a more senior position with UI and UX experience:

  • Lead UX strategy by carrying out A/B testing and reacting to customer feedback
  • Create, improve and use wireframes, prototypes, style guides, user flows, and effectively communicate to the rest of the team
  • Help design user experience and present design decisions
  • Develop intuitive, usable, and engaging interactions and visual screen designs for iOS, Android, Windows and mobile web

Languages:

  • Native Mandarin Chinese Speaker
  • Good level of English language

Education, Qualification & Experience:

  • Minimum of an undergraduate degree in a relevant subject area
  • Relevant experience and portfolio
  • Preferably skilled in UI, UX and Graphic Design
  • Interested and knowledge of promoting British and American Education

Salary & Benefits Package:

  • Basic pay from £20,000 to £24,500 dependent on experience
  • Annual KPI Bonus
  • Annual Salary Review
  • Promotional Opportunities

Job Type:

  • Full-time