Assistant Brand Manager - Digital

Recruiter
Manpower
Location
City of London
Salary
£31200 - £36876/annum bonus and holidays
Posted
07 Jul 2017
Closes
06 Aug 2017
Contract Type
Interim
Hours
Full Time
An exciting opportunity has arisen to join a world leading global organisation, our client Unilever are currently seeking an Assistant Brand Manager (Digital) for their Knorr brand to be based at Unilever's Global HQ in Blackfriars, London. This is a full time temporary role for a period of 6 months, working Monday - Friday, full time paying up to £36,876 per annum, pro rata. Applicants must not have a notice period longer than 1 month and ideally be able to start by 24th July 2017

THE ROLE - AT THE HEART OF FOODS DIGITAL TRANSFORMATION
Based in the Global Savoury Team in Blackfriars, at a time when the Foods industry is undergoing one of the biggest and most exciting seismic shifts in response to people's changing attitudes towards what they eat. You will be part of the Masterbrand team, a hotbed of design and strategy focused on brand equity, ensuring Knorr is one of the world's most loved brands to drive strong growth.
* Your role as ABM will focus on delivering the Digital program, in the major Knorr markets. It covers: Technical platforms & integration
* Project planning
* Digital deployment management and market capability building among others.

Reporting directly into the Senior Digital Manager, you will support the team in setting up, rolling out and localising Knorr's new digital platform. You will work with a breath of teams between internal (local teams, global marketing, DMS), agencies and technology partners and coordinate multiple streams of work to achieve the objectives.

We are looking for someone who is growing to be a knowledgeable marketer, passionate about digital and the world of food, someone who is pro-active and looks for creative solutions, who is relentless about detail, and who can inspire and help others to achieve brand goals.

KEY RESPONSIBILITIES
Manage Knorr's digital .com rollout across top brand markets (Digital 2.0 and sustainability)
* Own current Knorr Digital 2.0 rollout plan and build 2018 ambitions and engagements
* Engage with markets on localisation plan and secure key stakeholder alignment prior to start of localisation work
* Effectively manage digital agencies and partners engaged during the deployment program
* Ensure markets are delivering key tasks on time and in full to ensure launch is kept within timeline.
* Plan and ensure all market teams training to support Digital 2.0 deployment is accounted for and platform management capability is embedded
* Roll out toolkits and guides to markets to support their localisation work
* Provide market guidance for any queries related to content tasks and output validation
* Manage internal product team and local market in completing the product-related entries, ensuring complete and accurate information
* Provide oversight on asset management and work with Artwork Excellence team in completing product shots to be featured in the site

Own and deliver on .com capability improvements and rollout to markets:
* Document country requests for upgrades and integration in global capabilities scope, partnering regional and local agencies
* Manage, together with capability agency, the backlog of mandatory capabilities to support rollout
* Steer additional capabilities prioritisation and align to global development agency timings to generate planning and cost efficiencies

Support in creating and delivering the measurement strategy:
* Cascade global analytics reports to covered markets and work with digital community on dashboard setup to drive insight
* Engage with global partners to pilot analytics views and insights

SKILLS & QUALIFICATIONS
* Classic brand management experience in an FMCG environment
* Qualified to degree level or equivalent (does not have to be in a related subject)
* Project Management across multiple projects
* Consumer and market understanding
* Proactive, being able to deliver in a busy environment