Senior Marketing Analyst

Recruiter
Oyster Consultants
Location
London, South East England
Salary
45000.0000
Posted
07 Jul 2017
Closes
06 Aug 2017
Contract Type
Permanent
Hours
Full Time

Responsibilities

  • Lay the foundations for a data-driven business, creating dashboards and reports to support performance management, decision-making and forecasting
  • Develop recommendations for marketing spend optimisation, analysing channel and campaign performance; build marketing spend attribution and allocation models to optimise customer lifetime value
  • Analyse site performance to identify potential issues and opportunities for improvement; support the development of a comprehensive test plan; analyse test results, distil insights from both winning and losing tests
  • Analyse product performance to develop recommendations for assortment, merchandising and pricing
  • Leverage data to understand customer behaviour, build and keep updated an actionable customer segmentation for targeting, CRM and experience optimisation purposes
  • Support the forecasting process, led by Finance
  • Perform deep-dive analyses to get to the root causes of specific issues
  • Partner with the rest of the business to bring a data-driven, analytical mindset when needed

Requirements

  • Bachelor’s Degree in Computer Science, Engineering, Maths, Statistics, Economics or related field, or comparable work experience
  • 3+ years of experience in an e-commerce analytics role
  • Demonstrated problem solving skills; capacity to offer structured, convincing, data-based answers to open and ambiguous questions
  • Highly proficient in SQL analysis and Excel modelling
  • Solid knowledge of Google Analytics; knowledge of other data analytics platforms a plus
  • Experience designing and analysing A/B and multivariate tests a plus
  • Ability to process, analyse and distil insights from complex, unstructured data sets
  • Excellent verbal and written communication skills; ability to turn complex analyses into easily-understood recommendations for presentation to senior business stakeholders
  • Strong business acumen; demonstrated experience combining quantitative data analysis with qualitative assessment of business impacts and risks
  • Excited about the opportunity to work in a fast-paced, dynamic environment and to have a real, quantifiable impact on the business performance