Marketing Manager

Recruiter
Boffin Recruitment
Location
City Of London, London
Salary
38000.0000
Posted
07 Jul 2017
Closes
06 Aug 2017
Contract Type
Permanent
Hours
Full Time

Job Title: Marketing Manager

Team: Marketing

Reports To: Director of Marketing

Salary: £40k - depending on experience


Key responsibilities:

Strategy planning and deployment

Support the Director of Marketing to deliver the long-term marketing strategy, in consultation with clients teams to:

    • create and deliver an annual marketing plan which encapsulates our digital transformation vision for all activity and customer/stakeholder touch points
    • define and deliver a CRM strategy which enables data driven communication and campaigns across the full marketing mix
    • define and deliver an integrated content strategy which supports our clients goals and objectives

Marketing and communication

  • Custodian of company's marketing and communication channels, including web, email, print publications, mobile
    • Ongoing management of the website including look and feel, content curation, overall performance, lead generation and analytics and reporting
    • Work closely with the relevant personnel to use the newly implemented CRM system to propose and deliver data-driven marketing campaigns
    • Work with the Digital Marketing Manager to deliver the final stages of new corporate website, including look and feel, content creation and migration, internal processes
    • Implement personalised user journeys on the website and ensure a schedule of developments are delivered across all over the company online and offline touch points
    • Coordination of company's email communication activity, working with teams to ensure eshots are on-brand, optimised and broadcast in a timely manner
    • Work with the Digital Marketing Manager to deploy a social media strategy which amplifies the brand and messages; and enables connectivity between its members and stakeholders
    • Coordination and delivery of the organisations print and publication requirements and advising the in-house design team
    • Conduct an audit across all communication channels to ensure they are mobile-friendly
  • Working closely with teams to implement marketing campaigns to maximise membership, influence, revenue and customer service
    • Utilise the newly implemented CRM to identify an deliver data-driven campaigns to acquire and retain members
    • Drive awareness and acquisition through an effective SEO and paid search strategy
    • Manage lead generation technology utilised by company to support the Membership and Export Documents teams to drive sales

Brand and positioning

  • Ownership and overall responsibility for the brand and positioning, including:
  • management of the design team to ensure that all corporate materials in line with brand guidelines
  • review brand and advise and lead on subsequent work

Management

  • Manage the Marketing Executive and Design team to ensure that all projects are delivered on time and to budget
  • Represent the team at Middle Management Team (MMT) and Communications Group and make an effective contribution
  • Lead and encourage effective communication and working relationships between teams

Skills and Experience

Essential:

  • Experience delivering data driven marketing campaigns and a solid knowledge of CRM systems, specifically Microsoft CRM
  • Prior responsibility managing website content management systems, preferably Kentico
  • Content strategy and execution across multiple communication channels
  • Strong people management experience

Desirable

  • Experience/knowledge of the London business community