PPC Account Manager
Search opportunity based at the agency everyone wants to work at right now! Great opportunity to really feel valued in an agency and be involved with all aspects of search activity
Highly successful full service media agency which is totally independent and boasts a mightily impressive client list covering entertainment, music, fashion and retail to name but a few sectors. They have excellent links to the hottest creative agencies and take creative media planning very seriously, delivering outstanding levels of innovation, client servicing and media results.
They are looking for a passionate PPC specialist with 1 year+ experience in running paid search accounts, preferably agency-side. They will be reporting directly to the Head of the Biddable team and will need to hit the ground running and take ownership of account optimisation from the off.
•Develop and implement PPC strategies for your clients as part of a team •Receive direction on PPC strategy from senior team and agency members •Day to day management and optimisation of PPC campaigns across multiple clients to KPIs and industry benchmarks
•Campaign activation across all areas - build, creative, targeting, new features etc
•Maintain a first class level of accuracy and account hygiene, regularly reviewing account setups
•Assist in the production of weekly and monthly reports for clients summarising performance
•Produce and participate in quarterly PPC performance reviews to clients
•Be the main point of contact for PPC queries for your clients and play a supporting role for others
•Provide in-depth analysis of client performance using a variety of PPC tools
As well as being analytical and well versed in building and optimising paid search accounts, the successful candidate will have great client facing ability and will be able to confidently deliver client reviews, plans and presentations.
•2 years+ agency side experience preferred, working in PPC
•Excellent organisational skills and attention to detail
•A sound working knowledge of Google and Bing’s Search Marketing platforms and associated features
•A good experience in building PPC campaigns from scratch to a high degree of accuracy, utilizing key targeting and audience features •A working knowledge of Google Analytics
•A working knowledge of DoubleClick for Search would be preferable, but not essential
•Intermediate Microsoft Excel knowledge
•Outstanding interpersonal skills and highly presentable
•Comfortable working with data to drive insights and recommendations
•Confident in dealing directly with clients
•Experience and confidence in managing PPC accounts independently, taking control of budget pacing, regular optimisation, reporting and analysis
Why dot gap:
dot-gap are ex-agency people now working in recruitment. We understand you, your industry and will not give you the hard sell…. we listen!