Digital Marketing Manager

Regent Recruitment Group
Harrow on the Hill, Greater London
£35000 - £42000/annum Pension
06 Jul 2017
05 Aug 2017
Contract Type
Full Time
Regent Group is an educational group based in north-west London. It was established in 2000 and comprises multiple enterprises including Regent Independent School and Sixth Form College, providing education for students from Key Stage 3 to A-Level in Rayners Lane, Harrow, Regent College Higher Education, offering students Edexcel Level 4 and Level 7 programmes, Regent Skills Training, offering a variety of vocational courses , Burlington College, a centre for private candidates in Wembley, Regent Learning Centre, a tuition organisation with three local branches offering supplementary educational programmes in traditional and online formats, Regent English Academy offering a variety of English programmes to adults, and Regent Nursery School, a nursery offering childcare for children aged two to five.

JOB TITLE: Digital Marketing Manager
LOCATION: Harrow-on-the-Hill
RESPONSIBLE TO: Assistant Director Marketing

OUTLINE OF POST: Regent Group is looking to recruit an experienced Digital Marketing Manager to devise and implement the digital marketing strategy that is in line with the strategic objectives and traffic growth targets of the
business. The Digital Marketing Manager will develop innovative ways to acquire new customers online, retain existing ones and drive customer engagement.

• Working alongside the Assistant Director Marketing to plan, deliver and develop the digital marketing strategy to drive acquisition and brand awareness
• Integrating digital activity with traditional marketing plans
• Responsible for all digital marketing campaigns from strategy to inception
• Developing and managing digital marketing campaigns
• Development of digital activity for acquisition with a focus around Social Media, SEO, Paid Search, Content Planning and Web Usability
• Devising strategies to drive online traffic to the company website
• Maximising optimisation across digital channels to convert traffic
• Highly analytical to track and report on digital performance, with a focus on KPI and ROI
• Use web analytics and reports to inform website developments and make recommendations
• Tracking conversion rates and making improvements to the website
• Utilising a range of techniques including paid search, SEO and PPC
• Manage the email platform and all e-campaigns in support of marketing and sales efforts; including prospects, applicants, stakeholders and employers communications
• Overseeing the social media strategy for the company
• Managing online brand and product campaigns to raise brand awareness
• Develop and integrate content marketing strategies
• Managing the redesign of the company websites
• To set up and manage content plans to create clear, engaging and accurate content that reflects the vision and mission of Regent Group
• To ensure compliance with accessibility and legal frameworks
• Develop and manage the affiliate marketing strategy
• To set up content reviews with key stakeholders to plan and implement agree updates
• Improving the usability, design, content and conversion of the company websites
• Responsibility for planning and budgetary control of all digital marketing
• Evaluating customer research, market conditions and competitor data.
• Review new technologies and keep the company at the forefront of developments in digital marketing.
• To carry out any reasonable requests from the marketing and sales management, and wider group leadership team

Skills and experience required:
• Minimum of 4 years Digital Marketing Experience.
• Experience managing PPC, SEO and Affiliate programmes.
• Strong understanding of current online marketing concepts, strategy and best practice.
• Hands on marketing approach
• Proven success within a similar role
• A creative communicator who is driven by success
• Ambitious and driven character
• Commercial understanding

This job description is current at the date of issue. As and when the work of the College develops or changes so the areas of responsibility may be subject to change and the job description will be reviewed. Such changes will in the first instance be made in consultation with the post holder.
The work may be carried out in the post described in any of the College's locations.

Person Specification
The College has developed the use of selection criteria to aid objective recruitment, in line with its Equality and Diversity Policy Statement. Candidates must address each of the essential criteria listed below in the supporting statement that accompanies their application form.

Essential & Desirable

Qualifications : Graduate

Experience and Knowledge:
Minimum of 4 years Digital Marketing experience
• Experience in ecommerce, SEO, PPC, Email marketing, and social media
• Experience in managing affiliate marketing programmes
• Strong understanding of current online marketing concepts, strategy and best practice
• Experience in the education sector is a bonus

Skills and Abilities
• Hands on marketing approach
• Proven success within a similar role
• A creative communicator who is driven by success
• Ambitious and driven character
• Commercial understanding

You must already have the right to work in the UK or EU and provide Right to Remain or Visa in proof of this.

“Regent Group is committed to equality of opportunity for all staff and applications from individuals are encouraged regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief and marriage and civil partnerships