Marketing Manager

Recruiter
Boffin Recruitment
Location
City of London
Salary
£38000 - £42000/annum
Posted
06 Jul 2017
Closes
05 Aug 2017
Contract Type
Permanent
Hours
Full Time
Job Title: Marketing Manager

Team: Marketing

Reports To: Director of Marketing

Salary: £40k - depending on experience

Key responsibilities:

Strategy planning and deployment

Support the Director of Marketing to deliver the long-term marketing strategy, in consultation with clients teams to:

*

* create and deliver an annual marketing plan which encapsulates our digital transformation vision for all activity and customer/stakeholder touch points

* define and deliver a CRM strategy which enables data driven communication and campaigns across the full marketing mix
* define and deliver an integrated content strategy which supports our clients goals and objectives

Marketing and communication

* Custodian of company's marketing and communication channels, including web, email, print publications, mobile

*

* Ongoing management of the website including look and feel, content curation, overall performance, lead generation and analytics and reporting
* Work closely with the relevant personnel to use the newly implemented CRM system to propose and deliver data-driven marketing campaigns
* Work with the Digital Marketing Manager to deliver the final stages of new corporate website, including look and feel, content creation and migration, internal processes
* Implement personalised user journeys on the website and ensure a schedule of developments are delivered across all over the company online and offline touch points
* Coordination of company's email communication activity, working with teams to ensure eshots are on-brand, optimised and broadcast in a timely manner
* Work with the Digital Marketing Manager to deploy a social media strategy which amplifies the brand and messages; and enables connectivity between its members and stakeholders
* Coordination and delivery of the organisations print and publication requirements and advising the in-house design team
* Conduct an audit across all communication channels to ensure they are mobile-friendly

* Working closely with teams to implement marketing campaigns to maximise membership, influence, revenue and customer service

* Utilise the newly implemented CRM to identify an deliver data-driven campaigns to acquire and retain members
* Drive awareness and acquisition through an effective SEO and paid search strategy
* Manage lead generation technology utilised by company to support the Membership and Export Documents teams to drive sales

Brand and positioning

* Ownership and overall responsibility for the brand and positioning, including:
* management of the design team to ensure that all corporate materials in line with brand guidelines
* review brand and advise and lead on subsequent work

Management

* Manage the Marketing Executive and Design team to ensure that all projects are delivered on time and to budget
* Represent the team at Middle Management Team (MMT) and Communications Group and make an effective contribution
* Lead and encourage effective communication and working relationships between teams

Skills and Experience

Essential:

* Experience delivering data driven marketing campaigns and a solid knowledge of CRM systems, specifically Microsoft CRM
* Prior responsibility managing website content management systems, preferably Kentico
* Content strategy and execution across multiple communication channels
* Strong people management experience

Desirable

* Experience/knowledge of the London business community