A very successful online gaming brand require a CRM Manager to help develop and implement the CRM strategy and increase customer lifetime value across the Casino and Vegas product.
You will grow the retention programme and collaborate cross functionally with teams ensuring strategy alignment.
·Solid knowledge of CRM industry standards and best practices
·Experience managing CRM team
In this role, you will:
·Measure, report and optimise all CRM activity
·Make sure all communications are aligned with business value
·Implement personalisation strategies based on data driven approach
·Set the overall customer experience vision
·Develop new processes and procedures to ensure CRM best practice and alignment and identify gaps
·Manage relationships with key business partners and external CRM suppliers
·Identify new innovative opportunities and industry leading CRM strategies
·Develop KPI framework