Head Of Programmatic, Paid And Social

Recruiter
Digital Experts
Location
London, South East England
Salary
80000.0000
Posted
19 Jun 2017
Closes
19 Jul 2017
Contract Type
Permanent
Hours
Full Time

Our client a global consumer technology business is looking for a Western Europe digital/social marketing lead, goal is to drive consideration and preference for their products in order to drive gross margin growth. He/she needs to be very data-led, and very passionate and focused on creating operational and content excellence across Western European markets.

DETAILED RESPONSIBILITIES:

  1. Manage and coordinate paid-media content calendar with markets and global agency for global platforms: validation of content, search terms’ localization and validation. Escalate localization issues and solve them with the regional & global teams.
  2. Manage paid media (global platforms) daily/weekly optimization, monitoring, recommendation and reporting.
  3. Plan and execute regional content ideas across omni-channel - social/digital to retail.
  4. Execute and coordinate local markets’ ideas and content (digital, digital-to-retail) with the global team, and process for approvals
  5. Oversee local content calendars, coordinate with the global team, and help markets deliver the most impactful local content plan.
  6. Oversee local validation of digital assets and deployment, and keep an eye on the cost incurred
  7. Raise POs for global platforms + any regional content. Be accountable for the marketing finance process of these.
  8. Oversee the digital/social media spend in local markets and challenge if not being sufficient.
  9. Consolidate monthly digital and social budget plans from local markets and make sure that they correspond with the regional guidance.
  10. Be a sounding board to markets on how to deliver the most impactful digital/social plan, provide markets with insights, data and input.
  11. Organize quarterly meetings with local markets on digital/social planning
  12. Communicate and advocate Western Europe needs for relevant digital content with the global team.
  13. Create ecomm plan for local markets
  14. Execute an impactful social media plan in local markets:

- Create a social media plan across the entire path to purchase, incl. in store and beyond store

- Manage social output across multiple territories on multiple channels (Facebook, Twitter, Instagram, Snapchat, YouTube for relevant territories enter VK, Weibo, WeChat here)

- Directly responsible for the growth of the companies social destination through organic activity and collaborations, championing companies social presence in relevant territories

- Organise and manage a network of influencers, contributors and collaborators

- Provide local content validation and translation to ensure integrity of content. Ensure localised digital presence and campaigns deliver wider brand objective, look and feel.

- Execute best-in-class, innovative content campaigns, competitions and new platforms (where necessary) leading all social media and digital initiatives from start to finish

- Grow the internal knowledge base to reach unprecedented engagement levels and raise standards of content.

- Liaise directly with social team in London and digital team in to execute global campaigns, in collaboration with your local and regional contact

- Maximise impact of editorial assets, features and business initiatives through relevant platforms.

- Join data reporting on weekly, monthly and yearly performance with all campaign strategies communicated to the wider business.

- Generate relevant and progressive ideas and recommendations driven by ongoing analysis to push forward the global social media strategy.

- Liaise with content, creative, PR, buying, retail and marketing teams, plus external business sources to communicate relevant messages and ensure all social content is engaging

- Maximise social integration through email, site and business external contacts (e.g. affiliates, key opinion leaders etc.) to drive brand awareness on social media platforms

- Brainstorm and generate editorial features and influencer campaigns for the global quarterly look book

- Ensure the TOV is adhered to across digital channels and published copy is accurate and engaging

- Manage the social calendar for all channels and territories, scheduling and monitoring daily output of social content via the system of record and other social media management tools

- Stay on top of the latest social platforms/trends, researching and implementing new tools to drive digital innovation, meet wider business needs, grow new audiences/markets