Consumer Marketing Manager

Recruiter
Headliners Group
Location
London, South East England
Salary
40000.0000
Posted
19 Jun 2017
Closes
19 Jul 2017
Contract Type
Permanent
Hours
Full Time

2137 - Consumer Marketing Manager - London - £40-45K - 12 month contract

Our client is a massive global player in the technology market and is looking for an experienced Consumer Marketing Manager to join the GTM team.

Key responsibilities

  • Lead the go to market (GTM), execution in the UK with focus on brand marketing

  • Own the planning & execution cycle

  • Manage agency relationships and engagement inclusive of media/advertising and creative agencies to deliver brand campaigns to achieve set KPIs agreed with the Head of Consumer Marketing

  • Assemble GTM materials including clear channel plans with expected performance across a range of paid, owned and earned media channels with a focus on paid activation and close collaboration with the Owned/Earned/Social marketing managers

  • Manage key contributors to deliver required information and assets on time, including Design, Analytics, PR and Social teams

  • In collaboration with the Analytics team, build and utilise key data and analytics engines to execute with precision using metrics as a guide

  • Utilise key research to define the media activation goals and KPIs

  • Maintain an active connection with the local subsidiary marketing groups to identify cross-group opportunities

  • Collaborate with the engineering and product teams to ensure product features and release timings are aligned with GTM activation

Qualifications

  • Degree in Marketing, Communications or related field

  • Proven professional experience in consumer marketing, advertising or technology marketing.

  • Experience executing effective ATL/BTL, digital & social campaigns

  • Experience writing briefs and managing agency partners

  • Budget management experience

  • Ability to work under constant deadline pressure and manage multiple projects work streams

  • Comfortable using/interpreting data and business insights tools including Power BI (user level), Excel