Web Analytics Implementation Manager - Online Gaming

Recruiter
Harnham
Location
London, South East England
Salary
60000.0000
Posted
19 Jun 2017
Closes
19 Jul 2017
Contract Type
Permanent
Hours
Full Time

Web Analytics Implementation Manager - Online Gaming
London
£60,000 - £80,000

A large online gaming group with more than 30 websites internationally are growing their Web Analytics Implementation team and need an implementation expert to lead the function. In this role, you will be responsible for leading the implementation of the Adobe Marketing Cloud across a number of different sites. You will have two direct reports in this position and should expect to help them to develop into implementation experts themselves. The role will be 50% hands on, with 50% of the role focusing on developing the team and the strategic roadmap for the implementation - you will work closely with the Head of Web Analytics to prioritise which areas should be addressed first.


ROLE AND RESPONSIBILITIES

  • Implement on-site analytics changes through Adobe DTM. Make scope changes, use processing rules and create new classification rules.
  • Lead work on integrating digital data with other data sources.
  • Ensure that analytics data is accurate and there is sufficient monitoring in place to spot any issues.
  • Develop two Web Analytics Developers to a high level.

SKILLS AND EXPERIENCES

  • Expert understanding of the Adobe Marketing Suite - both as a user and in a management/development
  • Core knowledge of web development technologies - JavaScript, HTML etc
  • Ability to translate high-level business requirements into analytics solutions which will answer the requirement.
  • Ability to use Adobe DTM to implement analytics changes.
  • Implementation of Adobe Analytics through Adobe DTM.
  • Implementation of Adobe analytics on a new website and mobile applications

HOW TO APPLY
Please register your interest by sending your CV via the apply link on this page.

KEYWORDS
Technical Web Analyst, Analytics Developer, Adobe Analytics, Adobe DTM, Implementation, JavaScript, Coding, Tagging, Data Layer