Loyalty Marketing Manager

Recruiter
Headliners Group
Location
London, South East England
Salary
40000.0000
Posted
19 Jun 2017
Closes
19 Jul 2017
Contract Type
Permanent
Hours
Full Time

2138 - Loyalty Marketing Manager - London -£40-45K - 12 month contract

Our client is a massive global player in the technology market and is looking for an experienced Loyalty Marketing Manager to join the Consumer Marketing team.

Responsibilites

  • Assemble Go To Market (GTM) materials including clear channel plans and expected performance across a range of primarily owned (CRM, Social, In-product), earned (PR) and some paid channels

  • Align activity with the GTM manager to ensure complimentary campaigns and benefit from efficiencies of audience cross-over

  • Collaborate with additional business groups to ensure GTM messaging is on brand, on message and clearly delivers on customer promises

  • Help identify external opportunities to develop additional marketing activities through partnership, co-marketing or locally relevant events to amplify the ongoing promotion of the programme

  • Maintain an active connection with the local subsidiary marketing groups to identify cross-group opportunities

  • Drive internal communications with regards to product releases and GTM activities and update on scorecard performance

Be the Subject Matter Expert (SME) for the programme in market

  • Localise marketing materials from international teams and execute locally

Qualifications

  • Degree in Marketing, Communications, or related field.

  • Knowledge of the loyalty market and loyalty marketing an advantage

  • Proven professional experience in consumer marketing, advertising, professional services, or technology marketing.

  • Deep understanding of digital advertising, social media, and PR

  • Strong copy writing skills

  • Ability to interact and collaborate with stakeholders at various levels and cross-functionally

  • Execution and management skills with the ability to get things done effectively and deliver results in a timely manner

  • Must be able to work in an international structure, with remote management