Marketing and PR Manager - 12 month contract

Juice Recruitment Ltd
Bath, Somerset
19 Jun 2017
19 Jul 2017
Contract Type
Full Time

Marketing and PR Manager - 12 month contract

Broad role with key objectives to grow attendance at premier events venue, to increase door / ticket sales and improve the customer experience. You'll need to be creative with a budget and will have responsibities to include the following -

Create and implement a thorough marketing strategy in line with budget, create a strategy working closely with a freelance designer writing briefs, managing the budget and maintaining brand standards. You'll also need to devise a digital strategy working closely with an external digital agency to set KPIs and measure ROI and own the social media strategy with relevant campaigns as well as maintenance. You'll also need to work with external local and national PR agencies to create an annual strategy within a set budget whilst managing other press relationships. Other duties include the following

- Create and deliver an entertainment strategy within a set budget as well as managing the suppliers/artists, risk assessments and overseeing the operations on the event day

- Develop a creative approach to planning, executing and measuring the success of marketing campaigns

- Utilising the existing database to form a CRM strategy measured in line with KPIs and ROI with a strong understanding of the importance of the customer journey and experience

- Utilising the full marketing mix including PR, digital, social, print and radio channels to drive increased yield and volume for all raceday and non-raceday income lines to overachieve budget figures

- Working alongside the Sales & Marketing Manager and the Sales Team to deliver marketing strategies to achieve ambitious sales targets

- Demonstrate an analytical approach to reviewing and improving marketing channels and campaigns

Great role and superb team with a unique and desirable offering in the marketplace.