Marketing Executive

Recruiter
Birmingham Commercial
Location
Birmingham, West Midlands
Salary
20000.0000
Posted
19 Jun 2017
Closes
19 Jul 2017
Contract Type
Permanent
Hours
Full Time
We are currently recruiting for an exciting new opportunity as a Marketing Executive to work within a leading global fleet management company specialising n delivering driver safety along with vehicle tracking solutions.

You will play a central role in the Marketing Team taking responsibility for implementing and owning campaigns, targeting existing customers and new business prospects in order to generate demand for the company's products and services. Taking the lead on delivery of the company's social media campaigns and content-led marketing activities.

Main Responsibilities include:

Generally promoting the company's brand, services and expertise in order to deliver a steady flow of qualified leads to the sales team. Contributing towards the company's marketing activities with specific responsibility for the following activities:

Briefing and helping the Group's central marketing team to devise creative concepts for online campaigns targeting new prospects and existing customers

Delivery of the company's content-led communications programme including target market segmentation, generating campaign collateral, building campaign logic, promoting content, and nurturing prospects all to agreed budget

Acquisition and maintenance of suspect and prospect data

Support of the company's social media activities, initiating new and engaging in existing conversations taking place within the company's geographical market

Delivery of regular communications such as digital newsletters, podcasts, industry news feeds and good news bulletins

Regularly updating content on the company's website to optimise conversion of suspect to prospect

Organisation of the company's European and international events

Contribution to the marketing planning process

Support of channel marketing activities

Respond to all enquiries, internal and external when applicable

Provide monthly management reports and statistics on campaigns

In addition, the role holder will be expected to perform other general duties within the department as may be required.

Key Skills and Attributes:

Essential:

Proven marketing and promotions experience, including the delivery of events programmes

Detailed understanding of digital marketing techniques

Proven experience of working with

Good oral and written communication skills

Outgoing and confident personality

Excellent organiser

Full UK Driving Licence

Occasional travel in the European region with overnight stops where required,

Attention to detail

Ability to multi-task and work to deadlines
Desirable:

Native French, Spanish or German speaker

CIM qualified or aiming towards

Industry sector experience in the commercial fleet and/or telematics markets

Proven experience of a leading marketing automation application, e.g. Marketo, Eloqua or Net Results