Digital Marketing Executive-leading provider of training for health and social care-Chiswick-£26k

Recruiter
Honor Search Ltd
Location
West London, London
Salary
22000.0000
Posted
18 Jun 2017
Closes
18 Jul 2017
Contract Type
Permanent
Hours
Full Time

Digital Marketing Executive
£22,000 - £26,000 a year

Leading publisher of video based training resources for the social care sector is recruiting a digital marketing executive. They are a small team based in West London, and we are looking for a digital marketing executive who can maximise the impact of our marketing. Reporting directly to the Managing Director and working closely with the sales and customer service team this is a great opportunity for a digital marketing professional to take responsibility for all aspects of marketing whilst helping to grow the business.

Key Skills:

Web Analytics, PPC, SEO, Copywriting, Excel, InDesign, Social Media

Software:

Photoshop, InDesign, Excel, Google Analytics, Google Adwords, Magento, MailChimp, Vertical Response, SEMrush

Key Roles:

  • PPC - Using AdWords
  • Copywriting - Creating eye catching, compelling, SEO friendly copy around our brand and products and distributing this via social media, blog and other digital platforms.
  • Google Analytics: proficient knowledge of software to measure progress of site pages and understand successes and failures & report on the effectiveness of digital campaigns. We’re looking for someone with an analytical mind
  • SEO - Keyword analysis: implementation of tools such as AdWords Keyword Planner to research best practice into keywords for content
  • Competitor analysis: usage of tools such as Spy Fu, Follower Wonk and SEMrush in order to analyse competitor position and content performance
  • Social Media : Managing company Facebook, Twitter and LinkedIn accounts, promoting sales/products, keeping customers informed of relevant news.
  • SERP optimisation: utilisation of keywords and html tags within text and profiles to enhance visibility on Google
  • Graphic Design: Experience in using adobe InDesign and Photoshop to create and edit marketing material such as newsletters, flyers and social media graphics - Basic skills only as we’re looking for a marketing expert not a graphic designer
  • Market research and segmentation
  • Email Marketing: Weekly email communications with offers and information using Vertical Response and MailChimp
  • Web CMS management - Any experience with Magento would be useful
  • Monthly marketing reports
  • Database management - Using Excel

Key Attributes:

  • Educated at Degree level
  • Organised and analytical approach, and able to multi task.
  • Excellent written and spoken English.
  • Able to work on your own initiative.
  • Self-motivated and results driven, and a will to achieve beyond expectations.

What’s in it for you?

  • Opportunity and creative freedom to take the business to the next level
  • A fun and relaxed environment
  • Casual dress code