Digital Marketing Executive

Critical Resourcing
Reigate, Surrey
18 Jun 2017
18 Jul 2017
Contract Type
Full Time

The Digital Marketing Executive supports digital marketing delivery across all owned, earned and paid-for non-FI digital channels.

Role Accountabilities

  • Develop, implement and measure all relevant digital marketing activities that support our digital plans
  • Ensure all activities undertaken adhere to the relevant policies and procedures of the business, is within our risk 'appetite’ and is approved according to the appropriate compliance procedures
  • Working with other members of the team, collate analyse and interpret appropriate relevant campaign management information
  • Support, where relevant the group change programme, and projects that are being deployed by the marketing department
  • Working with other marketing stakeholders, manage content for non-FI websites
  • Work in partnership with key stakeholders to ensure web content processes and procedures are adhered to and assets appropriately managed
  • Working with the analytics team support the development of adequate and appropriate monitoring of web analytics
  • Working alongside other members of the digital marketing team, continue to evolve and develop digital marketing capability, including SEO, PPC and display


  • Marketing or business related degree

Skills and Knowledge

  • Some understanding of the financial services landscape and the markets in which the Group operates
  • Good digital marketing skills and understanding of relevant CMS systems and Google Analytics.
  • Creative approach to both problem solving and communications
  • Confidence and credibility to work with members of the marketing and wider distribution team
  • Excellent verbal and written English - ability to write at publication level standards is preferable
  • Good numeracy skills


  • Financial services marketing experience preferable, but ideally at least some B2B/ intermediated marketing experience
  • Digital marketing and CMS skills essential