Consumer Marketing Manager

Headliners Recruitment
£40000 - £45000/annum
18 Jun 2017
18 Jul 2017
Contract Type
Full Time
2137 - Consumer Marketing Manager – London – £40-45K – 12 month contract

Our client is a massive global player in the technology market and is looking for an experienced Consumer Marketing Manager to join the GTM team.

Key responsibilities
• Lead the go to market (GTM), execution in the UK with focus on brand marketing
• Own the planning & execution cycle
• Manage agency relationships and engagement inclusive of media/advertising and creative agencies to deliver brand campaigns to achieve set KPIs agreed with the Head of Consumer Marketing
• Assemble GTM materials including clear channel plans with expected performance across a range of paid, owned and earned media channels with a focus on paid activation and close collaboration with the Owned/Earned/Social marketing managers
• Manage key contributors to deliver required information and assets on time, including Design, Analytics, PR and Social teams
• In collaboration with the Analytics team, build and utilise key data and analytics engines to execute with precision using metrics as a guide
• Utilise key research to define the media activation goals and KPIs
• Maintain an active connection with the local subsidiary marketing groups to identify cross-group opportunities
• Collaborate with the engineering and product teams to ensure product features and release timings are aligned with GTM activation

• Degree in Marketing, Communications or related field
• Proven professional experience in consumer marketing, advertising or technology marketing.
• Experience executing effective ATL/BTL, digital & social campaigns
• Experience writing briefs and managing agency partners
• Budget management experience
• Ability to work under constant deadline pressure and manage multiple projects work streams
• Comfortable using/interpreting data and business insights tools including Power BI (user level), Excel