Online Content Executive

Rowland Recruit
Harlow, Essex
£22000 - £24000/annum EXCELLENT
18 Jun 2017
18 Jul 2017
Contract Type
Full Time
Rowland Recruitment is currently working in partnership with a well-established company based in Harlow.

We are looking to recruit a Online Content Executive


Excellent Annual holiday entitlement: 28 days including bank/public holidays (increments up to 31days based on holiday years worked)

Working hours/days: Monday- Friday 9.00am – 5.30pm (1 hour lunch break)

Free parking

Onsite rest area includes: fridges / microwave, hot drinks machine (3 free

drinks per day), cash snack vending machine
Pension: statutory workplace scheme with Scottish Widows
Excellent Salary: £22,000-£24,000 per annum - negotiable
Permanent, full-time

Role Overview:

The Online Content Executive’s role is to proactively plan, upload and manage content on our websites, in particular the UK, Australia, Ireland and USA ecommerce sites. Responsible for planning, evaluating and refining the content, ensuring web content is developed with commercial objectives in mind. To produce regular analysis reports with clear measures of success in terms of website usage. Lastly, supporting the Digital Trade and Content Manager with implementing the commercial trading plans.
Key Performance Indicators (KPIs):
UK, Australia, Ireland and USA websites:
• Bounce Rate %
• Site Search Exit Rate %
• Product Recommendations ROAS
• Product Page View %
• Checkout Exit Rate %

Core responsibilities:

• Ensuring that the weekly promotional banners and voucher codes are set up correctly, launched on the websites and performance analysed.
• Provide accurate weekly reporting on sites trade and customer journey performance.
• Reduce Website Bounce by continuously optimising:
o Home page, Area (e.g. creative products) and Category (e.g. Paints) page promotional and product banners
o Promotional voucher code mechanics
o Ensure web pages are merchandised to their full potential at all times
• Increase Product Page Landings by continuously optimising:
o Menu (Burger Menu / Mega Drop Down Menu)
o Site Search, Category banners and Product Index (product ordering)
• Onsite merchandising: managing the categorization and presentation of products online, in response to daily sales trends and new launches
• Ensure the websites content is up-to-date and reflects the promotional calendar.

Knowledge, Skills and Experience:

The successful candidate may be asked to help with any other online marketing activities as and when required.
• Educated to degree level with an understanding of statistics/analytics
• Ideally 1+ years’ experience of working in a similar ecommerce role
• Experience of using Content Management Systems (e.g. Magento or similar) is advantageous, but not necessary.
• Experience using Google Analytics or other analytics package
• Ability to work under pressure
• Able to write clear, concise engaging content
• Good Photoshop skills
• Good knowledge of HTML, CSS etc.
• Experience of Java useful
• Motivated with a can do attitude
• Excellent attention to detail, and the ability to plan and organise workload effectively
• A passion for online marketing, ecommerce and desire to learn how

The successful candidate may be asked to help with any other online marketing activities as and when required