Digital Product/Journey Manager

Recruiter
Michael Page Digital
Location
Staines-upon-Thames, Middlesex
Salary
70000.0000
Posted
18 Jun 2017
Closes
18 Jul 2017
Contract Type
Permanent
Hours
Full Time

The Digital Product/Journey Manager will effectively be a Product Owner who will be responsible for managing , developing and growing the use of the self serve journeys across my clients digital portfolio - website and mobile. You will be responsible for making each self serve journey an effortless experience resulting in maximum journey conversion.

Client Details

My client is a large organisation based in Staines upon Thames

Description

The Digital Product/Journey Manager will need to

  • Create a safe environment with the aim of achieving a zero incident work space and ensuring that teams take responsibility for themselves and each other

  • Deliver on the agreed plan and call deflection / reduction numbers across the Services product experience
  • Work closely with IS, managing and directing scrum teams to develop onsite experience and future digital capability and propositions for new and existing journeys.
  • Work with the other product managers within digital operations, encouraging innovation and the identification of industry best practice to create market leading, customer-centred journeys and experiences
  • Manage a step change in our digital customer experience through the creation of new and enhanced online journeys ensuring we optimise journey conversion and deliver best, simplest and easiest journey experience.
  • To work with the Digital analytics and onsite optimisation team to define and run continuous improvement for all self service journeys initiatives.
  • To undertake self serve small change requirements gathering and the writing of user stories for each activity in order to agree a plan of action with the IS agile scrum team.
  • Ensure self serve journeys deliver to best practice user experience and are in line with brand experience
  • To work with other Digital Marketing teams to build mobile optimised user experiences for all self serve journeys

Profile

The ideal Digital Product/Journey Manager will have

  • Strong technical web / digital skills and the ability to confidently manage IS teams to ensure the business gets the best out of the relationship

  • Customer online experience optimisation and driving online conversion and high customer satisfaction.
  • Strong practical understanding of the tools, options and opportunities available
  • Multi-variant testing & behavioural targeting tools
  • Awareness of Customer Centred Design and its application
  • Awareness of the Agile delivery model and its application
  • A strong and up to date technical understanding of digital technologies and their applications, especially online usability & SEO

The role of the product manager is expanding due to the growing importance of data in decision making, an increased customer and design focus, and the evolution of software-development methodologies.

Job Offer

A salary up to £75,000, £5,100 car allowance, bonus and benefits.