Loyalty Marketing Manager

Headliners Recruitment
£40000 - £45000/annum
18 Jun 2017
18 Jul 2017
Contract Type
Full Time
2138 - Loyalty Marketing Manager – London –£40-45K – 12 month contract

Our client is a massive global player in the technology market and is looking for an experienced Loyalty Marketing Manager to join the Consumer Marketing team.

• Assemble Go To Market (GTM) materials including clear channel plans and expected performance across a range of primarily owned (CRM, Social, In-product), earned (PR) and some paid channels
• Align activity with the GTM manager to ensure complimentary campaigns and benefit from efficiencies of audience cross-over
• Collaborate with additional business groups to ensure GTM messaging is on brand, on message and clearly delivers on customer promises
• Help identify external opportunities to develop additional marketing activities through partnership, co-marketing or locally relevant events to amplify the ongoing promotion of the programme
• Maintain an active connection with the local subsidiary marketing groups to identify cross-group opportunities
• Drive internal communications with regards to product releases and GTM activities and update on scorecard performance
Be the Subject Matter Expert (SME) for the programme in market
• Localise marketing materials from international teams and execute locally

• Degree in Marketing, Communications, or related field.
• Knowledge of the loyalty market and loyalty marketing an advantage
• Proven professional experience in consumer marketing, advertising, professional services, or technology marketing.
• Deep understanding of digital advertising, social media, and PR
• Strong copy writing skills
• Ability to interact and collaborate with stakeholders at various levels and cross-functionally
• Execution and management skills with the ability to get things done effectively and deliver results in a timely manner
• Must be able to work in an international structure, with remote management