Business Development Manager - GP Liaison

Ritz Recruitment Ltd
London, South East England
18 Jun 2017
18 Jul 2017
Contract Type
Full Time

Business Development Manager - GP Liaison


Bonus: £20,000 OTE payable quarterly

My Client is a beautiful clinic based in London. They are now seeking a Business Development Manager ( GP Liaison ) You will be responsible for building professional working relationships with and be the main point of contact for all prospective referral partners, through the provision of a high standard of professional consultation, support and communication.

The main aspects of the role include:

  • Heading the contracting and sales, accountable for key account management and driving an increase in activity (and therefore revenue) through effective CRM.
  • Promoting awareness of my client`s capabilities for target customer groups.
  • Analyse and report on referral patterns to the CEO and to develop prospect banks and associated action plans to achieve agreed Key Performance Indicators (KPIs).
  • Work closely with Consultant groups to establish and build relationships with GPs and their practice staff, as well as other potential primary care referral sources such as (but not limited to) Physiotherapists, aesthetic practitioners and gynaecologists etc
  • Act on opportunities (such as focused events) by working closely with internal stakeholders to drive referrals from all referral partners, and for these referrals to translate into patient flow through their facilities, thereby generating revenue.

The role is predominantly field-based and requires a confident and self-motivated individual with excellent presentation, sales and relationship building skills.


The following is not an exhaustive list of duties but an overview of the work required.

  • Produce situational analysis of potential prospects to build `defined and identifiable` prospect banks.
  • Develop and construct databases for the proactive targeting of interface/customer groups (E.g. GP`s, Physio`s etc).
  • Build relationships with doctors to support the growth of their private practice
  • Support Consultants at the identified facilities with an effective `Sales` interface.
  • Present to groups of GPs and Consultants on hospital services
  • Visit GP practices and relevant target organisations to establish strong relationships with, presenting a positive and credible image to these external stakeholders
  • Develop and lead a structured program of educational events/ seminars to promote referral stakeholder engagement
  • To be proactive and ensure market feedback is used to engage with Event Coordinators to drive relevance and effectiveness of the aforementioned event program
  • Maintain close relationships with key internal stakeholders, both clinical and non-clinical to ensure that the referral stakeholder and patient experience is positive.
  • Constructs new client agreements in association with the CEO and monitors uptake against targets agreed.



  • Excellent communication and organisational skills
  • Strong people, listening and empathy skills.
  • Understands the concept of `need`s. with advanced consultative sales approach (ideally FAB and SPIN trained).
  • Can define the difference between features, advantages and a benefit. Understands action planning and appropriate tactical implementation.
  • Excellent analytical skills to include data extraction, analysis and presentation
  • Ability to understand, analyse and interpret data (both qualitative and quantitative) and to use this to develop and support the overall strategic direction
  • Identifies opportunities and creates clear action plans in association with colleagues.
  • Takes `ownership` of the agreed sales plan.
  • Ability to travel (mostly around London)


  • Good IT skills
  • Educated to a degree level ( eg Law )
  • CRM Database Experience
  • Flexibility in working hours
  • Experience in using databases
  • Understanding of private healthcare market and private funding mechanisms
  • Familiarity with medical terminology especially around diagnostics
  • Strong account management acumen and understanding of sales processes.