Digital Marketing Analyst

Recruiter
Harnham
Location
London
Salary
£40000 - £45000 per annum + Benefits
Posted
17 Jun 2017
Closes
17 Jul 2017
Contract Type
Permanent
Hours
Full Time
Digital Marketing Analyst
London
£45,000 + Bonus

In this Digital Marketing Analyst role, you will drive the development of marketing analytics/reporting to maximise return on interest across all digital marketing channels within a thriving eCommerce team at this exciting digital brand. Digital/eCommerce is this company's largest area of growth at the moment, so with the director-level buy-in and a growing budget, you will be able to hugely influence marketing/campaign tracking and analytics moving forwards.

THE ROLE

* Develop the digital marketing analytics capability, maximising visibility of all channels and boosting their ROI.
* Daily use of SiteCatalyst, TagMan, as well as a range of third party tools/technologies.
* Establishing the reporting/tracking KPI's and key metrics, as well as automating the reporting where possible.
* Take technical briefs from in-house specialist digital marketing teams, before delivering bespoke technological solutions.
* Identify and create Digital Marketing specific business cases for on-site technical changes.
* Liaise regularly with third party partners.

YOUR SKILLS AND EXPERIENCE

* Extensive hands-on use of SiteCatalyst.
* Strong understanding of Digital Marketing technologies, including bid management tools.
* Hands-on experience of a tag management system (TagMan preferred).
* Excellent understanding of Digital Marketing financial targets, and how they affect the wider business.
* Project management experience, and a natural entrepreneurial curiosity.
* Previous experience working in an eCommerce environment is preferred, specifically in a Digital Marketing/Analytical role.

SALARY

If successful in your application you will receive a basic salary ranging from £40,000 to £45,000 based on experience plus a benefits package.

HOW TO APPLY

Please register your interest by sending your CV via the Apply link on this page.

CONTACT

For further details or to enquire about other roles, please contact Dan Lewis at Harnham.

KEY TERMS

Adobe Analytics, Google Analytics, SiteCatalyst, SiteCast, Omniture, Webtrends, Coremetrics, IBM Analytics, SQL, SAS, R, Python, GA, GAP, GTM, Google Tag Manager, TagMan, Tealium, DTM, Dynamic Tag Manager, A/B, Test, Testing, Multivariate, MVT, ABn, Qubit, Optimizely, Maxymiser, Conversion, CRO, Optimisation, Optimization, Optimise, eCommerce, Merchandising, Trading, SEO