Marketing Executive

Recruiter
Babington Business College Ltd
Location
Derby
Salary
£20000 - £25000/annum Plus company benefits
Posted
17 Jun 2017
Closes
16 Jul 2017
Sector
Education
Contract Type
Permanent
Hours
Full Time
Marketing Executive

We’re looking for someone who’s both creative and commercially aware to transform the way we create marketing materials.

Your challenge will be to get to know the needs of our business and target audiences inside out, and turn this knowledge into stunning materials that engage and inspire.

From your understanding of our business goals, you’ll plan and create collateral from brochures to exhibition stands, working in collaboration with our graphic designer.

You’ll plan a comprehensive set of materials that addresses key areas of our strategy, and covers the changing demands of the business. As part of this, you’ll write captivating copy that engages target audiences with desired actions.

Babington Group is a training provider delivering everything from hairdressing apprenticeships to professional accounting courses. You'll play a key role in engaging our target audiences, ultimately helping people to take their careers in exciting new directions.

As part of a small, collaborative marketing team, your ideas will be welcomed. You will have a high level of autonomy, and will be expected to make important decisions about how we take our offering to market and communicate our brand.

This could be an extremely satisfying role for someone who loves planning, writing, communicating, and ultimately seeing their ideas in print.

As our marketing executive, you will:

•Carry out an audit of marketing materials against the needs of the business
•Plan marketing materials in line with business goals
•Maintain a detailed, up-to-date understanding of Babington’s business strategies and plans
•Develop a consistent sense of brand that runs through everything we produce
•Liaise with colleagues across the business to understand marketing priorities and requirements, and to support the use of marketing materials
•Work with the graphic designer to create a comprehensive set of marketing material templates that support an efficient design process
•Coordinate the marketing request process and the production of marketing materials, in collaboration with the graphic designer
•Write all copy for print marketing materials, working with the digital team to ensure materials can be used online where appropriate
•Ensure the graphic designer has all the information needed to produce high quality materials
•Support the design function during high demand
•Be responsible for marketing material stock control

You will be:
•A captivating and technically accurate writer
•Able to visualise and produce layouts for effective marketing materials
•Commercially aware, able to translate business goals into tangible plans and materials
•A confident communicator with a knack for building strong working relationships

If you're up to the challenge, we'd love to hear from you!

Confidentiality
The post holder must maintain the confidentiality of information about clients, staff and other Babington Group stakeholders. Some work is of a confidential nature and information gained must not be communicated to other persons except in the recognised course of duty. The post holder must meet the requirements of the Data Protection Act at all times.

Health & Safety
Employees must comply with the provisions of the ‘The Health and Safety at Work Act 1974’ and must take reasonable care for the health and safety of themselves and of other persons who may be affected by their acts or omissions whilst at work. Employees are also required to co-operate with their employer to enable them to perform or comply with any statutory provisions. The Groups efforts to promote a safe and healthy working environment can only succeed with the full cooperation of its employees.

Equality & Diversity
The Babington Group has an Equality and Diversity Policy and it is the responsibility of all staff to comply with this. The key responsibilities for staff under this Policy are set out in the Babington Way.

Flexibility
This job description is intended to provide a broad outline of the main duties and responsibilities only. The post holder will need to be flexible in developing the role in conjunction with their line manager. The post holder may be asked to carry out any other reasonably and lawful duty or instruction